Startupfest 2012 - The age of entrepreneurial enlightenment

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Today’s early-stage companies are obsessed with data. They rely on analytics to understand every facet of their business, optimizing the way they acquire and engage customers, how they spread the word, and how they extract revenue. After all, you can’t improve what you can’t measure. But this obsession with data has a cost. What if you’re optimizing the wrong things? What if you’re already better than the rest of the industry in one dimension, but falling behind in another? How would you know? In this session, Bjoern Herrmann shares his research into thousands of startups. Working closely with entrepreneurial visionaries like Steve Blank, Bjoern and his team have collected and analyzed the key performance indicators of a broad range of startups, and codified this data into a system that understands what “normal” looks like.

Business

The Startup Genome &
The Entrepreneurial Enlightenment
International Startup Festival

Explosion of Technology Entrepreneurship

Entrepreneurial Enlightenment

Massive Impact on Economy

90% Job Growth in the US

90% of Startups fail

because of Self Destruction

How can we reduce
the failure rate of startups
in a scalable way?

The Startup Genome

• Based on Stanford study 2010

• In collaboration with Stanford, Berkley & Oxford

• Extracted expert knowledge from thought leaders

• Built Predictive Models, Contributory Database & Artiﬁcial Intelligence

• Published the two reports with 25k downloads adopted by ~100
Universities

• Launched StartupCompass.co with 20k+ users

Extreme uncertainty is the
biggest challenge

The Problem: Premature Scaling

Startups efﬁciently execute
the unnecessary

The Solution: Learning

The faster you learn the more
likely you are to succeed

How we assess premature scaling

Discovery Validation Efﬁciency Scale Sustain Conservation
Market/Environment
Actual Stage
Customer Response

Customer Interaction

Startup/Organism
Behavioral Stage Customer

Business Behavior Product

Team

Financials

Business Model

Example: Color

Discovery Validation Efﬁciency Scale Sustain Conservation
Market/Environment
Actual Marmer Stage
Customer Response

Customer Interaction

Startup/Organism
Behavioral Marmer Stage Customer

Business Behavior Product

Team

Financials

Business Model

Summing up

• Startups are exposed to extreme uncertainty.

• This uncertainty can lead to misallocation of resources, bad decisions
and ultimately failure.

• To avoid failure the startup has to reduce uncertainty.

• Uncertainty can be reduced by listening to your customers.

• The Startup Genome Compass helps you to asses your situation,
diagnose problems and measure progress.

Questions?

• Check out the Startup Genome Compass at startupcompass.co

• send us an email at bjoern.herrmann@gmail.com

• download the report at blog.startupcompass.co

• Follow me at @bjoernlasse

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Startupfest 2012 - The age of entrepreneurial enlightenment

1. The Startup Genome & The Entrepreneurial Enlightenment International Startup Festival

2. Explosion of Technology Entrepreneurship Entrepreneurial Enlightenment

3. Massive Impact on Economy 90% Job Growth in the US

4. 90% of Startups fail because of Self Destruction

5. How can we reduce the failure rate of startups in a scalable way?

6. The Startup Genome • Based on Stanford study 2010 • In collaboration with Stanford, Berkley & Oxford • Extracted expert knowledge from thought leaders • Built Predictive Models, Contributory Database & Artiﬁcial Intelligence • Published the two reports with 25k downloads adopted by ~100 Universities • Launched StartupCompass.co with 20k+ users

7. What did we learn?

8. Extreme uncertainty is the biggest challenge

9. The Problem: Premature Scaling Startups efﬁciently execute the unnecessary

10. The Solution: Learning The faster you learn the more likely you are to succeed

11. How we assess premature scaling Discovery Validation Efﬁciency Scale Sustain Conservation Market/Environment Actual Stage Customer Response Customer Interaction Startup/Organism Behavioral Stage Customer Business Behavior Product Team Financials Business Model

12. Example: Color Discovery Validation Efﬁciency Scale Sustain Conservation Market/Environment Actual Marmer Stage Customer Response Customer Interaction Startup/Organism Behavioral Marmer Stage Customer Business Behavior Product Team Financials Business Model

13. Result: Revenue

14. Result: User Growth

15. Result: Valuation

16. Result: Funding

17. Summing up • Startups are exposed to extreme uncertainty. • This uncertainty can lead to misallocation of resources, bad decisions and ultimately failure. • To avoid failure the startup has to reduce uncertainty. • Uncertainty can be reduced by listening to your customers. • The Startup Genome Compass helps you to asses your situation, diagnose problems and measure progress.

18. How can you identify premature scaling?

19. Business Model

20. Team

21. Focus

22. Product

23. Valuation

24. Customer Acquisition

25. Questions? • Check out the Startup Genome Compass at startupcompass.co • send us an email at bjoern.herrmann@gmail.com • download the report at blog.startupcompass.co • Follow me at @bjoernlasse

Startupfest 2012 - The age of entrepreneurial enlightenment

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