1. The Power to Entertain, Promote and Measure
CheeringFanstm Sponsorship Products
Text Messaging Programs to Capture Audience Data
Smart Phone Apps
July 2010
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

2. Who Are We?
A dedicated team of marketing and technology professionals enhancing
the value of sports sponsorship
The CheeringFans, Defined in 3 Sections:
1. Cheeringfans Sponsorship Products
A breakthrough environmentally friendly give-a-way sign, fan and
keepsake featuring sponsorship and team messages
2. Text Messaging Programs
Get your audience to respond to a sponsor or team call to action!
3. Smart Phone Apps
Increase revenue and enhance the fan experience - iPhone, BlackBerry,
and Droid Apps for your team

3. I. CHEERINGFANS™ Sponsorship Products
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

4. The CHEERINGFANS™ Sponsorship Product Features:
o The most economical and environmentally friendly promotional give-away
available. This effective sponsorship vehicle can:
Be highly valued by the fans & increase brand impression time exponentially
Include URLs, logos and corporate messaging on the signs to increase foot traffic
Include turn key 1-800 inbound campaigns for real time offer processing
Side panels can feature tear-off coupons
to drive traffic to local restaurants, retailers…
Large display area allows for compelling
graphics of your team and sponsors
o Folds down easily into a fan
o Optional: Incorporate Text Messaging programs and/or Smartphone Apps
specifically for your team and sponsors (see Section 2 and 3)
CheeringFan™, associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved 2009

5. II. Text Messaging Programs to Capture Audience Data

6. Text Messaging Program Features:
For the Fan For the Team and Sponsors
Fans Can Text to… • Direct Q & A texts with fans to
• Win collect consumer interests
• Donate • Text alerts to fans instantly
• Receive discounts • Capture fan e-mail,
• Purchase team merchandise demographics, likes and
• Receive ticket upgrades dislikes, phone numbers
• Purchase a sponsor’s product • Measure fan response by
tracking URL visits, amount of
• Visit a website text responses, etc
• Receive coupons • Develop a personalized
• Receive video relationship between fans, your
• Receive audio team and sponsors
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

7. Here’s How Our Text Messaging Program Works
– Mountain Dew Tour 2010
TRY IT NOW
TXT TO: 56512
Enter A Code:
PROD A
or
PROD B
or
PROD C
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

8. III. Smartphone Apps
And
Your Here
Sports
Team
Here
For the iPhone, BlackBerry and coming soon to the Droid

9. III. Smartphone Apps Unique Features
Audience-Specific Features:
• We can customize features to meet your team, stadium and sponsors needs on demand
• Include programs with unique content for VIPs, kids, charities and fan clubs
• Offer a discount to join your team’s fan club if they download the team app!
• GPS powered concession, facilities and friend “Finder” to simplify fan experience
• Convenience features: maps for venues, parking lots, points of interest,
local restaurants, special offers
• Integrate social networking: Twitter, Facebook, blogs, YouTube, live game chat, etc.
• Fans can share their photos/video via email and take polls, surveys and quizzes
• Video/audio play-by play stream in real time and a news feed with instant team updates
• Team photo gallery, player bios/career highlights, injury reports, team news
and history
• Include on demand ordering to the seat
• “Suggest a Feature” and “Seat Upgrade” function as well as an “On Sale” page
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

10. III. Smartphone Apps Features Continued
Smartphone Content is Easy to Update and Manage:
• Cross platform for multiple smartphones: iPhone, BlackBerry, Droid
• We train you to update your smartphone app!
• Unlimited and customizable ad pages
• Publish breaking news, promotions, scores or replays instantly
• Select and control in-game content
• Craft news releases with scheduled approval and release dates
• Capabilities for images, video/audio (streaming or download),
text, links, maps
• Organize content with tabs
and sequencing
• Optional feeds from third
party sources
Easy-to-use Content
Management User Interface
Makes the Fan Experience
Easy and Fun!

11. Smartphone App Benefits:
• Keeps fans engaged day to day
• Optional point of sale (POS) integration includes bar codes and
special offers
• Data capture email addresses, cell phone numbers, mailing
addresses, demographics, seating history, past polls and surveys
• Reporting and analytics
• Future smartphone upgrades are covered in price
• Simple user interface, no special technical expertise required
• Scalable for any size organization
• Environmentally friendly
• Works well with cell network, WiFi and offline
• Content System is easy to update and manage —
Ask us to set up a demo!
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

12. Smartphone Apps Now Available in
iTunes App Store
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

13. CheeringFans In Action
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.

14. 2010 Testimonials
“I just wanted to let you know that the CheeringFans were a
HUGE hit!! Everyone loved them!!! Our VP’s thought they were a
great item as well!”
— Karly Skladany, Marketing Coordinator, Orlando Magic
ORLANDO MAGIC - Sponsored by Fidelity
“The Phoenix Suns marketing team couldn’t be more pleased with
the service Cosmos Communication provided throughout the
process of ordering the Cheering Fans for our 2010 NBA Playoff
run. With our demanding playoff schedule and tight deadlines from
game to game, Cosmos Communications provided optimal
solutions to ensure the prompt delivery of their product without fail
each and every time… the Cheering Fan… gave our fans a
reason to be loud and proud Suns fans and gave them
a unique keepsake to take home from the 2010 NBA Playoffs.
Phoenix Suns
Thank you, Cosmos Communications.”
— Niki Adams, Senior Director of Marketing, Phoenix Suns
— Jamie Santiago, Marketing Manager, Phoenix Suns
“Promo was great and the CheeringFans got a ton of love on TV
and on our video board…people LOVED them. It also did not take
people very long to figure out how to make a good bit of noise with
them.”
— Loren Crispell, Director of Marketing, Penn State University
PENN STATE UNIVERSITY
The CheeringFan™ and associated logos and stylizations are the trademarks of Cosmos Communications, Inc. Patent Pending. All rights reserved.