What Does Your Future Look Like?
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Does your organization or company have a plan to market to and work with Millennials (some 80 million strong)? Before you start, take a look at this presentation which shares 10 realities of this generation and three proven ways you can begin to find and communicate with Generation Y.
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What Does Your Future Look Like?
- 1. What Does Your Future Look Like? Sam Davidson CoolPeopleCare.org
- 2. 10 Points of View to Understand About This Generation
- 3. They’ve never seen an airline ticket. Beloit College Mindset List
- 4. Outdated icons fill their screens. Beloit College Mindset List
- 5. Amazon is not a river. Beloit College Mindset List
- 6. Communication is done with one’s thumbs. Beloit College Mindset List
- 7. Libraries aren’t buildings, but rather can be held in one’s hand. Beloit College Mindset List
- 8. They know the evening news before they watch the Evening News. Beloit College Mindset List
- 9. Berlin had a wall? There were two Germanys? Beloit College Mindset List
- 10. Wal-Mart has always been a larger retailer than Sears and employed more people than GM. Beloit College Mindset List
- 11. Stadiums are named after corporations. Beloit College Mindset List
- 12. Caring has always been cool. Beloit College Mindset List
- 13. How to Reach Them: 1) Start With Your Story 2) Get With Their Group 3) Navigate the Now
- 14. Start With Your Story Tell them, don’t sell them
- 15. Start With Your Story 2012 Millennial Impact Report
- 16. Start With Your Story Are you listening? Is it a conversation?
- 17. Start With Your Story How easy is it to share your story?
- 18. Start With Your Story 66% will recommend your services if you are socially responsible Cone Millennial Case Study
- 19. Start With Your Story Give them a story they can tell their friends
- 20. Start With Your Story 2012 Millennial Impact Report
- 21. Start With Your Story This generation buys experiences, not stuff
- 22. Start With Your Story Generation Y controls $200 billion in annual spending power AdAge
- 23. Get With Their Group What can they do with their friends?
- 24. Get With Their Group How can you involve their family? 52% have daily contact with their parents. USA Today
- 25. Get With Their Group What lets them elevate their social status among their peers?
- 26. Get With Their Group 70% have recommended a product to a family member or friend Social Media Today
- 27. Get With Their Group What can they do to make a difference with their friends?
- 28. Get With Their Group 2012 Millennial Impact Report
- 29. Navigate the Now #YOLO (You only live once)
- 30. Navigate the Now
- 31. Navigate the Now 2012 Millennial Impact Report
- 32. Navigate the Now #FOMO (Fear of missing out)
- 34. Navigate the Now
- 35. What Does Your Future Look Like? Sam Davidson CoolPeopleCare.org @SamDavidson Sam@CoolPeopleCare.org
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