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1. I FOUND MY MOJO*
Professor Stephen Quinn
The University of
Nottingham Ningbo,
China
* Mojo = mobile journalism
Apologies to movie Austin Powers:
The Spy Who Shagged Me
2. About Stephen Quinn
• 1975-95: reporter, producer and editor in 5 countries
• 1996-now: university journalism professor
• published 16 books and 3 teaching manuals
– Another book due out this year
– Since 2000: >170 presentations in 33 countries
– Trained journalists in 11 countries
• former consultant with WAN/Ifra, Newsplex and
Innovation International
• Online News Association’s international committee
• Return to journalism in November
3. 8,000 word mojo report
• 2008 report for IFRA
and World Association
of Newspapers
• Title: From backpack
to pocket journalism
4. My latest book
• Mojo: Mobile Journalism in the
Asian Region (Konrad Adenauer
Foundation: Singapore)
• First edition December 2009
• Second edition January 2011
• Third edition November 2011
• Available as a free pdf download
9. Massive change
since 2007
• Moore’s Law and
Hwang’s Law
• Show BBC mojo
examples, Sep 2007
– Introduce Robert Hall
• Compare 2007 with
now … and imagine
what could happen in
next few years, based
on Hwang’s Law
10. Remember Hwang’s Law
The computer in your mobile phone today is a
million times cheaper and a 1,000 times more
powerful than the one built at Massachusets
Institute of Technology (MIT) in 1965. It is also
about a 100,000 times smaller. What used to fit
in a building now fits in your pocket.
“What fits in your pocket now will fit inside a
blood cell in 25 years.”
US futurist Ray Kurzweil
11. Some theory and history
• My PhD: Relationship between
innovation, journalists and tools
they use (technology)
• 2 key adoption factors: speed
& ease-of-use
• Deadlines: journalists appreciate
tools that accelerate ways to get
the story
• Tools need to be easy to use so
they do not get in way of telling
the story (journalists still see
themselves as storytellers)
• Early mojos: New York 1999
(top); Hanover 2000
12. Why is mojo important?
• Mojo delivers multi-media forms of breaking
news almost live (delay of few seconds) …
• From the field to the TV newsroom or web sites
• Multi-media builds audiences online
• Bigger audiences mean higher advertising
revenues …
• 85% online news sites use video (33% rise since 2010)
• Source: DS Simon web influencers’ survey, May 2011
13. Quinn is a mojo …
• September 2008: I got
the only individual
interview with player
• Minders thought I was
just chatting …
• I streamed live video to
newspaper web site
seconds later
• It was an exclusive
18. Iran June 2009: major turning point
Mobile+Facebook
“Hamed” is an Iranian
refugee living in the
Netherlands. From there
he put video of the death
of 27-year-old Nada Khan
on Facebook.
“I am no hero,” Hamed This video won a Polk journalism award
said. “The real hero is my
friend* who risked his life * A Facebook friend, that is. “Hamed”
taking the video.”
never met the person who shot the film
except on the social networking site.
20. We are all online journalists now
• Anyone in room NOT
have a mobile phone?
• With mobile phones
anyone can get video,
stills and audio of
breaking news online
almost live …
• How many mobile
phones on the planet?
23. Summary: free versus pay
• FREE (“basic”)
• PAY (“full”)
• Mojo via Qik, etc
• Mojo with 1st Video
• Free software
• Pay for apps ($4-60)
• Can use wi-fi or 3G
• Can use wi-fi or 3G
• Works on most phones
• Only on iPhone
• Video goes to web so • Video sent to dedicated
anyone can watch
server so exclusive
• Easy to use/minimal • Day of training needed
training needed
to learn software
24. But always remember
• Tools like those mentioned today put
powerful newsgathering equipment in
your pocket or handbag …
• but pointless unless a good brain is
using the technologies.
• These tools give journalists new ways
to connect with their publics … and
publics new ways to connect with
journalists
25. All software I mention in this first
section is a four-letter word
starting with “f”
FREE
26. How to get started
• Register (mobile USA
• http://qik.com/
number, user name • http://www.livestream.com/
and password)
http://www.shozu.com/
• Download software
CANADA
• http://www.kyte.com/
• Allocate buttons
• Start reporting …
SWEDEN
• http://bambuser.com/
ISRAEL
• http://flixwagon.com/
34. WARNING, WARNING !!
• Streaming video involves lots of data and
you will be charged for those data
• Option: Use free wi-fi
• Where to find wi-fi?
35. NOW THE PAY METHOD
This approach better for newsrooms because
stories sent to dedicated server … means you
can have exclusives …
36. 1st video by Vericorder
Vericorder a Canadian
company that creates
sophisticated software for
iPhones (soon Android)
Create radio reports or
podcasts; slideshows or
video news stories on
iPhones, with multi-track
sound editing.
1st video app launched at NAB
in Las Vegas April 2010, and
updated since then …
40. 2010 Winter Olympics
• Brian Pellot
reports with a
slideshow from
Whistler
Mountain, a
two-hour drive
from the
newsroom in
Vancouver,
February 2010
41. Practical mojo research,
March-April 2010
• Covered city-wide
elections for radio
• Filed from field
• Observed and trained
new users
• Determined mojo’s
value for newsroom
42. Quality critique: Audio
Sara Wittmeyer, news
director at KBIA,
Columbia
– Listened to audio in
newsroom
– Impressed with level of
audio quality
49. Now high definition (HD) video
• Meet Ivo Burum, one
of my PhD students.
He trained indigenous
mojos in Australia’s
Northern Territory
• They created mojo
packages and put them
on YouTube in HD
58. Now high definition (HD2) video
• Meet Ivo Burum, one
of my PhD students.
He trained indigenous
mojos in Australia’s
Northern Territory
• They create packages
and put them on
YouTube in HD
• Also trained at schools
and my university
66. Huawei mi-fi device
• Huawei E5830 mi-fi
• Weights 90gm. Add
3G enabled SIM card
and you have a roving
wi-fi spot
• 2Gb of data a month
costs about $US 12*
• Device costs about
$US 80
68. Prices in $US
What mojo costs …
• Phone: $600*
* iPhone 4 but iTouch or
iPhone 3GS cheaper
• OWLE Bubo: $160
• Microphone: $20
• Software: $10 (1st Video; 1st Video Net = $60)
• SIM card: $2
• Mi-fi device: $80
• Data charges = free is using wifi
• Battery charger: $100
Total: under $1,000
69. To learn more
• Mojo tools guide:
http://www.rjionline.org/fellows-program/
sullivan/stories/mobile-tools/index.php
• Vericorder site for training videos:
http://vericorder.com/training-videos
• Quinn’s book (free pdf online from
November)
• Quinn’s mojo blog: http://Globalmojo.org
