1. Brief
• Create a 30 second TV advert for a new brand
of washing powder aimed at either….
• Female professional aged 28-35
• Students aged 18-25
• Male aged 26-32
• Female, mother, aged 35-45

2. Creating a blog
• Demonstrate your research and planning
• Show your creativity
• Use our blog:
• Mind Maps
• Mood Boards
• Notes in bullet point form
• Sketches of packaging

3. MOOD BOARD EXAMPLES

6. MIND MAP EXAMPLES

9. How will you research your target
audience’s response?
• Show your packaging to target audience?
• Videos embedded in blog?
• Questionnaires?