4. • Founded in 1987
• All B2B Clients
• Digital • Offset • Wide Format • Fulfillment
• 6000 Sq. feet
• 6 employees
• Consistently High SPE
ABOUT SORRENTO MESA
23. “Leaders of Great Companies
Start by Getting the Right People
on the Bus, theWrong People off
the Bus, and the Right People in
the Right Seats.”
- Jim Collins author of Good to Great
24. People
• Production Meetings Every Morning
• Cross Trained Flexible Workforce
• Hire for Chemistry, Skills Can be Taught
• Empowerment Builds Confidence
• Reduce or Minimize Turnover
• Encourage a Culture of “Best Practices”
31. • Lower Cost of Financing
• Can Pay Off Early
• You Own it
• Accelerated Depreciation
(Section 179)
• Down Payment
• Credit Line Impact
• Disposition of Retired
Equipment
• Needs Stronger Balance
Sheet
Buy
Pros Cons
32. • Lower Upfront Costs
• Weaker Balance Sheet
Qualifies
• No Impact on Credit Line
• Entire Payment Deductible
• Upgrade Possible but
Expensive
• Higher Cost of Financing
• Can’t Pay Off Early
• FMV is What They Say It Is
• Total Cost Unknown Until
Buyout
• “Gotcha” Clauses
Lease
Pros Cons
36. Marketing and Sales are Two Different Disciplines
Marketing PromotesYour Brand in the Marketplace
Setting the Stage for the Execution of the Sales Process
37. Marketing
• SEM (Search Engine Marketing) = SEO+PPC
• Social Media (LinkedIn, Facebook,Twitter)
• Direct Mail
• Website
• Blog (Content Marketing)
• Cross Media Campaigns
38. Sales
• Build a Personal Brand on LinkedIn
• Research Prospect’s on LinkedIn First
• Sales Letters
• Telemarketing
• Referral Marketing (BNI) - Train aVirtual Sales Force
• Generate More Business From Current Accounts
43. The Level ofYour Profits is
Directly Related to the
Quality ofYour Decisions
44. www.sorrentomesa.com
7398 Trade St. San Diego, CA 92121 858.527.0800
www.linkedin.com/in/scottmcappel
www.linkedin.com/company/sorrento-mesa-printing
www.facebook.com/sorrentomesa
www.twitter.com/sorrentomesa