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Sugarcane juice marketing plan new product

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Sohel Rana
Sohel Rana

A Marketing Plan for a new Product that is Nice Sugarcane Juice..

Marketing
1 von 16
“A Nutritious Drink for Health & Mind”
Why Sugarcane Juice
Product Profile • Pure natural Sugarcane, mineral salts, vitamin C and limited edible preservative Ingredients Container • Stylish plastic bottles • 120ml, 250 ml, 500ml, 1 Liter Container Size
Product Profile • 120 ml for 13tk, 250 ml for Tk.20, 500 ml for Tk.36, 1 liter for Tk.65 Product Price • 3 Months Estimated Durability • Advanced technology imported from • USA and Germany Machinery
Pricing Strategies
Place Strategies Convenient locations Easier to both collect the raw materials and transport the final goods Distribution Channel
Advertising paper ads, TV commercials and Radio advertisement, neon signs and bill boards Direct Selling through trained sales person Promotional Strategies Promotional Tools discount, gifts, lucky coupons, tour tickets Public Relations commit social development, supporting social activities, to arrange cultural functions and mobile game shows
Market Segmentation Geographic Segmentation “Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, Barisal and Rangpur” Demographics Segmentation “Individuals, Family, Sportsmen, and Business buyers” Psychographic Segmentation “Higher class, middle class, lower class” Behavioral Segmentation “Sick, Health conscious, tourists and sophisticated people”
Target Market
Market positioning Unique Product Healthy raw materials Reasonable price Nutritious to human body and mind
Competitive Analysis/ SWOT analysis (Strength) Available input materials Good distribution channel Technological and marketing knowledge Easy manufacturing process Low production cost Reasonable price
Competitive Analysis/ SWOT analysis (Weaknesses) taste differ from the original juice easy to copy the idea cannot be preserved for longer period
Competitive Analysis/ SWOT analysis (Opportunities) Possibilit y to create monopol y market Large market High demand Chance to export
Competitive Analysis/ SWOT analysis (Threats)
Financial Statement for 3 Years
Sugarcane juice marketing plan new product

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Sugarcane juice marketing plan new product

  • 1. “A Nutritious Drink for Health & Mind”
  • 3. Product Profile • Pure natural Sugarcane, mineral salts, vitamin C and limited edible preservative Ingredients Container • Stylish plastic bottles • 120ml, 250 ml, 500ml, 1 Liter Container Size
  • 4. Product Profile • 120 ml for 13tk, 250 ml for Tk.20, 500 ml for Tk.36, 1 liter for Tk.65 Product Price • 3 Months Estimated Durability • Advanced technology imported from • USA and Germany Machinery
  • 6. Place Strategies Convenient locations Easier to both collect the raw materials and transport the final goods Distribution Channel
  • 7. Advertising paper ads, TV commercials and Radio advertisement, neon signs and bill boards Direct Selling through trained sales person Promotional Strategies Promotional Tools discount, gifts, lucky coupons, tour tickets Public Relations commit social development, supporting social activities, to arrange cultural functions and mobile game shows
  • 8. Market Segmentation Geographic Segmentation “Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, Barisal and Rangpur” Demographics Segmentation “Individuals, Family, Sportsmen, and Business buyers” Psychographic Segmentation “Higher class, middle class, lower class” Behavioral Segmentation “Sick, Health conscious, tourists and sophisticated people”
  • 10. Market positioning Unique Product Healthy raw materials Reasonable price Nutritious to human body and mind
  • 11. Competitive Analysis/ SWOT analysis (Strength) Available input materials Good distribution channel Technological and marketing knowledge Easy manufacturing process Low production cost Reasonable price
  • 12. Competitive Analysis/ SWOT analysis (Weaknesses) taste differ from the original juice easy to copy the idea cannot be preserved for longer period
  • 13. Competitive Analysis/ SWOT analysis (Opportunities) Possibilit y to create monopol y market Large market High demand Chance to export
  • 14. Competitive Analysis/ SWOT analysis (Threats)