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Social business 7 ways to create a more open organisation
1. SOCIAL BUSINESS
Seven ways to create a more open company culture
SEPTEMBER 19, 2012
SOFUS MIDTGAARD
Managing Partner, Leaderlab
& Founder of Rebuild21
17. Starbucks has recieved
more than 100.000
ideas for business
innovation from
customers
MyStarbucksIdea.com 2011
http://www.flickr.com/photos/rudelovers/65007512/
18. 6. Break down the
Berlin walls
- 21st century businesses don't end at the
corporate firewall - they invite global talent
backstage for co-creation
20. More than 35% of P&G’s new
Tekst
products come from customer
and partner networks
Source: Former CEO A.G Lafley, HBS
http://www.noscruf.org/AG%20speech.jpg
21. 7. Transparency is
the new black!
- transparency, open source or open business
models can be massive drivers of new business
22.
23.
24. How transparent are your
organizations across divisions
when it commes to activities
and projects?
Score: 1-10 (10 highest)
25. How good are you at sharing
relevant knowledge
across divisions?
Score: 1-10 (10 highest)
26. How good are you at collaborating
on projects across the
organisation?
Score: 1-10 (10 highest)
27. Internal:
Openness/
Sharing Collaboration
Transparency
Transparency: How
Sharing: How good is Collaboration: How good
good are your
the flow of relevant are your organisations at
company at making
information between supporting collaboration
projects and activities
people from different and projects across the
visible across the
divisions? organisation.
organisation.
Purpose, Values, Culture, Context
28. How good are your organisation
at listening and adapting products
and services to customers
demands?
Score: 1-10 (10 highest)
29. How active are your organisation
in involving customers in
co-creation or contributions
for new products?
Score: 1-10 (10 highest)
30. To what degree are you developing
or facilitating open business
platforms/networks?
Score: 1-10 (10 highest)
31. External
User Open
inspired Co-Creation Business
innovation Platforms
Company adapts to Company involves
Users are co-
user: surveys, focus customers & partners:
producers: Open
groups, entnographic crowdsourcing, mass-
Business Platforms,
research, mass- colaboration, co-
Open Source platforms
customization creation
Purpose, Values, Culture, Context, Business Model
32. No ‘one fits all’. You can succeed in many ways!
Transparency:#projects#&#
ac;vi;es#
100%#
90%#
80%#
70%#
Open#business#plaOorms:# 60%# Sharing:#of#knowledge#
Are#you#invi;ng#customers# 50%# across#divisions#&#unit#
and#partners#to#coLdevelop# 40%#
30%#
20%#
10%# Company#X#
0%#
Company#Y#
CoLcrea;on:#Involving#
Collabora;on:#on#projects#
customers#in#products#
across#organisa;on#
development#
Responsiveness:#Listening#
and#adap;ng#to#customer#
needs#
33. Rebuild 21
MAY 22-23 2012 COPENHAGEN
Rebuild 21
LEADERSHIP NETWORK
Rebuild 21
LEADERSHIP ACADEMY
34. THANK YOU
Ways to create a more open company culture
SOFUS MIDTGAARD
Managing Partner, Leaderlab
& Founder of Rebuild21
sofus@rebuild21.org
@sofus
Rebuild 21
MAY 22-23 2012 COPENHAGEN
Hinweis der Redaktion
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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Welcome - I am happy to se so many here on the last session of the Strategy track. Now that all the others are having fun at the very inspiring creative and technical track - we here at the Strategic Track are going to go over Porters Five forces and look at some detailed graphs... ;-)\n
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Jo vi går fra en verden af betalt markedsføring i andre medier, over en verden af egne marketingkanaler til en verden af omtale som vi skal gøre os fortjent til….\n
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Jo vi går fra en verden af betalt markedsføring i andre medier, over en verden af egne marketingkanaler til en verden af omtale som vi skal gøre os fortjent til….\n
