The rise of Word of Mouth vs. Ethics & Advertising Law

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Presentation by Buzzer's founder Willem Sodderland about the rise of Social Marketing and Word of Mouth Marketing in the context of ethics and advertising law. Part of the program of an annual meeting of the Dutch Advertising Law Council.

Business

www.buzzer.biz
Buzzer©2009-confidential
Terug van weggeweest.

www.buzzer.biz
Buzzer©2009-confidential
2002: 50 juicy ambassadors.

www.buzzer.biz
Buzzer©2009-confidential
150.000 Buzzers, 200 campaigns, 6 countries
Word of Mouth Marketing
Giving people a reason to talk about
products and make it easy to do so.

www.buzzer.biz
Buzzer©2009-confidential
The Essence of Marketing.
Advertising
makes people
curious1
Product
experiences create
word of mouth
2
Word of Mouth makes
curious people
comfortable to buy3

www.buzzer.biz
Buzzer©2009-confidential
Tedx & Taxi’s.

www.buzzer.biz
Buzzer©2009-confidential
Creating Conversations
Help, my baby is
shrinking !

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Buzzer©2009-confidential
Branded Conversations

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Buzzer©2009-confidential
Trust in Word of Mouth
Sept. 17, 2013 – New York – Eighty-four percent of
consumers around the world say they trust word-of-
mouth recommendations from friends and family. Trust
in word-of-mouth recommendations increased 6
percentage points since 2007.

www.buzzer.biz
Buzzer©2009-confidential
Social Marketing is Everywhere

www.buzzer.biz
Buzzer©2009-confidential
Social is niet altijd okselfris

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Buzzer©2009-confidential
Borsato loves Nespresso
+ + =

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Buzzer©2009-confidential
De Gedragscode SMM

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Buzzer©2009-confidential
May the buzz be with you.
slideshare.net/sodderland/reclame2014
@sodderland #buzzable
willem@buzzer.biz
www.buzzable.biz (blog)
www.buzzer.nl
Willem Sodderland
Founder & CEO

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