5. Agenda
ď What is Social Media?
What can Exhibitions and Exhibitors use it for:
ď Promoting the Event
ď Driving Traffic to a Booth (and hence to the show)
ď A simple to-do list
ď Summary
9. â
Social Media: The online technologies and practices that people
use to share opinions, insights, experiences and perspectives.
Making new friends Affinity to groups
why Keeping in touch
Displaying Creativity
Exhibitionism Getting validation
Altruistic impulse Paying it forward
Peer pressure
how
Blogs
User generated videos and podcasts
Social networking sites wikis
Ratings and reviews
tagging
widgets RSS
Forums and message boards
11. >500 million regd users
Every minute â 60 Hrs worth of
new video uploaded; 1 hr/second
If Facebook was a country.
Population? > 900 million!
Over 362 million people read more
than 2.5 billion pages on
Wordpress.com every month
12. â By the time there is a case
study in your specific
industry, it is going to be
way too late for you to
catch up - Seth Godin
13. HOW CAN YOU USE
SOCIAL MEDIA?
Some Tips for Exhibitors
19. Promoting an Exhibition
ďGet word out to target audience on social
media
ďCreate event, showcase the show
ďPut out sneak previews, show specials
ďGive out benefits for signing up from SM
ďEncourage sharing
ďCreate a community of common interest
20. During the event
ďGenerate buzz
ďLive updates, tweets, images, videos
ďSeed these on online media and
interesting target communities
ďOnline PR
ďExtend reach beyond the physical visitor
ďCreate a hashtag for the event (#ieia)
ďWorks well if there is seminar component
also
21. Post Event: continue the
engagement
ďThink of the exhibition brand in a long
term focus
ďWill reduce cost of reach subsequently
ďThe âconversation continuesâ
ďBecomes an online âdestinationâ for the
industry; exhibition being the one-time
networking opportunity
ďPotential to convert it into revenue
generating âonline exhibitionâ property
23. If booths drive traffic, exhibition
drives traffic..!
ďHaving spent money, each exhibitor wants
to maximize the opportunity
ďWould like his key customers to visit
ďHis competitors also present in event
ďNeed to get footfalls, stand out, get
noticed, be remembered!
ďA case study..
25. The Concept
ď Lure with sweets -> bring them to the booth
ď Once at the booth -> Engage
ď Tweeted before the Web 2.0 Expo to generate
interest and curiosity about the IBM booth there
26. Set up at the booth
ď Set up TweetDeck in
booth
ď Generated lot of interest
for walk-in visitors
ď Encouraged visitors to
tweet out
ď People loved to see their
name on screen
ď They tweeted and spread
word â beyond the show!
29. A SIMPLE TO-DO LIST -
BEST PRACTICES FOR
SOCIAL MEDIA FOR
EXHIBITIONSâŚ
30. A few simple steps..
ďStart with defining your goals â reaching
exhibitors / visitors / media / consumers
ďDecide platforms that make most sense
depending on your target group
ďFacebook, Twitter, LinkedIn, Blogs,
Slideshare, YouTube, Flickr, Foursquare,
Pinterest etc.
ďTypically one of these platforms becomes
the âhubâ and others support or push
traffic to the hub
32. Get word out..
ďUse all touch points to enable people to
find you
ďYour stationery, your business cards, your
website, your brochure, and your social
media platforms..all must cross promote
ďStart getting word out EARLY
ďCreate anticipation, address queries,
enable people to plan their participation
34. Some other tips
ďUse hashtags â work well for Twitterati
ďUse photographs and video extensively
ďShare photos of previous events, share
live photos of inauguration, attendees
ďLikewise video is BIG. Share videos of:
ď§ Previous events
ď§ Invitation to participate
ď§ Exhibitorsâ reactions
ď§ Attendeesâ responses
ď§ Celebrity visitors
38. SUMMARY
ď Social Media and exhibitions make a great combo
ď Invest time and efforts
ď To deal with change, you need to change
ď Social Mediaâs clearly a double-edged sword
ď What it is NOT:
ď§ A quick-fix to your marketing challenges
ď§ Surrogate advertising
ď§ One way promotion tool
ď Can you get your exhibition brand out there on social
media now?
39. Thank you. And any questions??
SANJAY MEHTA
JOINT CEO @ SOCIAL WAVELENGTH
EMAIL:SMEHTA@SOCIALWAVELENGTH.COM
CELL: +91-98200-40918
TWITTER: @SM63