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BlogWell New York Social Media Case Study: H&R Block, presented by Jennifer Love

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H&R Block's VP, Corporate Communications, Jennifer Love, shares how H&R Block is focusing their social site efforts on customer experience.

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Back To Basics - Focusing Social Site Efforts on Customer Experience Jennifer Love, Vice President Corporate Communications #blogwell
Second Life & YouTube #blogwell
We Evolved connection + conversation + conversion #blogwell
Our business and our job is about helping people Our Team’s Mission #blogwell
[object Object],[object Object],[object Object],#blogwell We Listen
Office: Listen – Respond - Resolve ,[object Object],[object Object],#blogwell
DIY Product: Listen – Respond - Resolve
Office Referral – Client’s Facebook Page 1 Referral = 25 Tax Returns #blogwell
Office Referral – Client’s Blog Post ,[object Object],[object Object],[object Object],[object Object],[object Object],#blogwell
HRB Response Process David Armano, Edelman 2010. Repurposed with permission by H&R Block. http://slidesha.re/blockresponse #blogwell
[object Object],[object Object],We Engage More than 4.6 million people have visited the community, viewing 13.1 million pages and asking over 157,000 unique tax-related questions.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We Engage Through Sharing
Twitter Shout-out from TIME
Social Media Team Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#blogwell
ROI & Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#blogwell
Weekly - By The Numbers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#blogwell
My Taxes? ,[object Object],[object Object],[object Object],#blogwell
[object Object],[object Object],[object Object],#blogwell Tax Love
Social Media Team Legal HR Product Field Com IT Marketing R&D CS #blogwell Revolving Hub & Spoke Model
BlogWell New York Social Media Case Study: H&R Block, presented by Jennifer Love

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