Slides from talk at Failcon Zurich, 2013

1. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
3 x (virtually) broke –
and still going!
Failcon.ch

2. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
We’re in good company

3. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
http://www.flickr.com/photos/eszter/1204582644/
Uni Genève (dselz@uni2a.unige.ch)

4. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Failure started early

5. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!

6. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Failure to truly innovate

7. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Memonic

8. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Quelle:http://liip.to/Moleskin
Manual Notetaking

9. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Our solution

10. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Our fate

11. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Web Capture – Collaboration – Theming / multitenant – B2B – Data ownership
“We're actually more partial to
Memonic than Evernote.”!
Despite our edge…

12. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!

13. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Δ!
A too good opportunity to let go

14. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Challenge: Find the Relevant
90% of all information ever created
has been created in the past two years.
Information workers waste
66% of their time (re-)finding.

15. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Squirro provides a real-time contextual stream: The story behind your data.!

16. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!

17. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Our vision:
Build the System of Record for
Context Intelligence*.
* A kind of ‘Spotify for Content’

18. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!

19. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Quelle:http://www.flickr.com/photos/khosey1/2074135745/in/pool-best100only
@dselz d@squirro.com

20. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!05/27/09
© 2009 Nektoon AG
Das Internet wird mündig
Quelle:http://www.flickr.com/photos/kkkkkkkat/3566011979/
Thank You!

21. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Source: h"p://www.flickr.com/photos/naturalturn/3264726560

22. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
About Squirro
Squirro is the personal digital research app. Broader than feeds and more specific
than search, Squirro filters out the noise to give you the content that matters most.
Squirro scans multiple sources from Internet channels and social media, private
databases and even company internal to find the most relevant information on your
topic of interest, then updates it continuously and automatically. The result is a
living collection of curated content you can save, synthesize and share. Squirro
was developed by passionate internet geeks and entrepreneurs with high
ambitions: To simplify the everyday need to find, remember, organize and share
important information. They created Squirro following Memonic, the award-winning,
online note-taking app and the Swiss search engine local.ch.
Contact Us
Tel CH: +41 44 586 98 98
Tel US: +1 650 353 93 68
Email: info@squirro.com
Web: www.squirro.com
Twitter: twitter.com/mysquirro
Facebook: facebook.com/squirro
Nektoon AG
Badenerstrasse 120
CH-8004 Zurich

23. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Aggregation & Display
Froentend
Data Source &
Refinement
Advertisement Systems
Query
Index
Repository
Import
Claim-Y-EntryData Source
Geo Localisation
Data Sourcing Spidering
Auctioning
Inventory Mgmt
Billing
Financials
Own Frontends Syndicated Frontends
Various Data
Souces
(e.g. News)
P+S
Structure: What we wanted

24. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Structure: What we got

25. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Based in Zurich, leveraging
72+ years of experience

26. Squirro – © 2013 Nektoon AG !Designed and produced in Switzerland!
Sergey
Brin
Co-­‐Founder
&
Co-­‐President
Google,
Inc.
Brin Quote
“The No. 1 factor that
contributed to our
success over the past
seven years is luck.”