2. Smowtion Media
Born to monetize the blog inventory of Latin America,
Swowtion Media is an 2.0 Ad Network, with bases in
Argentina, that focuses on technology.
Our network can offer more than 1.5 billion monthly
impressions through our network of 30,000 Long Tail
sites - provided by Keegy.com - and an infinity through
our affiliates’ inventory.
Smowtion is your perfect option
to reach your audience!
3. it starts here
keegy.com
Born in 2007 as the #1
news aggregation website of Latin America
The highly segmented channels of Keegy.com allows
advertisers to reach more than 100K monthly unique
visitors from around the world. In a time when
consumers are connected 24/7 to the internet, and
when TV is almost being subbed by the Web, Smowtion
Media offers advertisers it’s vast knowledge and
proven experience on BLOGS: a place where users
spend a great deal of their leisure time.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
4. LATAM actual scene
“... Of the connected universe of Latin Americans,
40% are between ages 18 - 29. ”
“...77% of users browse the web to communicate
with others; 63% does it to access content and
28% to download content.”
“... By 2013 the Latin American online advertising
market will reach US$2.6B... representing 9% of
worldwide online advertising expenditure ... and 200M
of connected users. ”
“...Internet purchases will increase significantly in
Brazil, Mexico, Chile & Argentina.”
Source: http://www.hoytecnologia.com/noticias/
mercado-publicidad-online-America/88642
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
5. how we we?
who are do it
Audience Smowtion Advertisers
Having the knowledge of how to better reach the
audience, we can offer our advertisers our experience
by showing them the clusters that better respond to the
objectives of the campaign.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
6. how we do it
Ad Agencies
Media Brokers
Smowtion
Other AdNetworks
Vertical Sites &
Advertisers
Social Networks
Having the knowledge of how to better reach the
audience, we can offer our advertisers our experience
by showing them the clusters that better respond to the
objectives of the campaign.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
7. market penetration
We reach 80%
of internet users of Latin America
Source: http://www.quantcast.com/p-70x45KyHA6cIs
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
8. our inventory Provided by Keegy.com,
keeps growing!
+ 10,000
Y 20%
generation monthly
long tail sites born between 1980-2000 growth
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
9. core competency what makes us different?
Through APIs we are able to expand our
inventory and to learn audience behavior.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
10. segmentation
‣ Targeting by Channel: Thirty four vertical channels segmented by language, age and gender.
• Teens • Sports • Men • Politics
• Adults • Domains • International • Reference
• Cars • Economy • Games • Restaurants
• Real Estate • Entertainment • Women • Gossip
• Career • Fitness • Music • Health
• Science • Photography • Business & Finance • Technology
• Dating • Hobbies • Kids • Social Networking
• Shopping • Home • P2P • Travel & Leisure
‣ Targeting by Criteria: Geography, browser, navigation speed, formats, etc.
‣ Behavioral Targeting: Navigation patterns, URL Targeting, etc.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
11. business model
Branding Performance
CPC CPC dCPC
CPM CPM CPA
CPC: Cost Per Click dCPC: Dynamic Cost Per Click
CPM: Cost Per Mille CPA: Cost Per Action
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
12. our product
The Dashboard
We developed a tool where publishers and
advertisers can monitor their campaigns - as a
balance scorecard - and use it as complement
of Google Ad Sense.
Our DASHBOARD is:
• A payment follow up, support & real
time monitoring tool for publishers.
• A self management instrument for
advertisers.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
13. some of our clients
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
14. management team
Andrés Alterini Marcelo García C. Mariano Elizari Santiago Pinto E. Gonzalo Aranda
CEO VP Sales COO VP Corporate Development CFO
One of the most Renowned professional Former IT Manager of Founder and former CEO Former CFO of
recognized businessmen in the online advertising Infobae.com and of of Bumeran.com. Named Bumeran.com. He leaded
in the Latin American business of Latin Banco Privado (Creator of one of the top five a 7 countries operation
online world, performing America. Former Brand the home banking Internet executives in introducing accounting
directive functions in Manager of the classified platform). Responsible of Argentina, by CACE and auditing practices
Marketing and section - print and online strategy implementation (Argentina E-Commerce according to USGAPP
Advertising Sales areas - of the Infobae Group, at Smowtion. Chamber). Active speaker and managed the
over the past ten years. Regional Director of in subjects such as financial requirements
Former Strategy Manager Accounts of InZearch and Internet, and in the last M&A and DD
at Infobae.com. He is the Commercial and Planning Entrepreneurship. Active processes. Before
visionary and the Director for Latam at .Fox business angel. Bumeran, he had been
strategic director of Networks. Regional Controller of
Smowtion. Avon Cosmetics with
responsibilities over six
countries.
Smowtion Media - advertisers@smowtion.com - Ph.: +54(11) 5032.7246
15. our offices
Mexico USA
Buenos Aires
BsAs +54 (11) 5032.7246
Mexico +52 (55) 1168.9967
USA +1 (786) 522.7881
