smeSpire business model at the Eurogi workshop “The future of the Data-Economy: Business strategies and models for spatial data” held in Lisbon (PT) the 16th of November 2012.

1. 1/21
EUROGI Extra Members’ Meeting
Lisbon (PT), 16.11.2012
Workshop : “The future of the
Data-Economy: Business
strategies and models for spatial
data.”
SMEs and INSPIRE:
smeSpire Business Model
Giacomo Martirano (EPSIT)
g.martirano@epsilon-italia.it

2. SUMMARY 2/21
 What is smeSpire?
 What is the smeSpire business model?
 Some preliminary results
 Next steps

3. Main project features 3/21
It is an FP7 Support Action – funded by DG
CONNECT - aiming to turn the challenges of
the INSPIRE implementation into business
opportunities for the geo-ICT European
SMEs.
Starting date 01 May 2012
Duration 24 Months
Budget 1.791.000 Euro
Website www.smespire.eu

4. 8 concrete output 4/21
1. Assessment, in EU Member States, of
potential market for geoICT SMEs
2. Training package based on vocational
training curricula.
3. Best Practice catalogue, including
lessons learned and unsuccessful
outcomes
4. Dissemination events (“smeSpire days”),
which will include training workshops, to
be organised in the participating
countries (as ePractice workshops).

5. 8 concrete output 5/21
5. Network of SMEs and other stakeholders
to bridge the gap between INSPIRE-
driven demand and the geoICT-driven
offer.
6. Business model to enable already
established and new geoICT EU SMEs to
convert technological innovation into
economic value.
7. European geoICT SMEs Database,
enabling complex business intelligence
studies and analysis
8. General awareness about the importance

6. The partnership (1/3) 6/21
• 15 partners from 12 Member States.
• smeSpire is a Support Action for SMEs driven by
SMEs: 8 of the 15 partners are SMEs all of them active
in the geo-ICT sector, one partner SME is the Project
Leader and three partners SMEs are WP Leaders, with
a 51% of the total budget allocated to the 8
participating SMEs.
• The consortium is complemented by 3 Research
Centres (JRC, K.U.LEUVEN and Fondazione Graphitech),
2 National Environmental Agencies (CENIA and SAZP),
the no-profit association GISIG (recently qualified as
an SME) and the government owned body Tracasa,
with high skill in geo-ICT technologies.

7. The partnership (2/3) 7/21
INSPIRE Conference 2012 – Workshop “Are SMEs ready to capitalise INSPIRE benefits?” - Istanbul, 23.06.2012

8. The partnership (3/3) 8/21

9. Target groups and end-users 9/21
 The following target groups, all of them
being end-users at the same time, will be
addressed by smeSpire:
− already established SMEs active in the geo-
ICT domain
− new entrant SMEs in the geo-ICT domain,
consisting of:
o already established ICT SMEs, looking for new
business opportunities
o start-up SMEs.
SMEs ≅ 99% of total companies
SMEs ≅ 99% of total companies
ICT SMEs ≅ 2% of total SMEs
ICT SMEs ≅ 2% of total SMEs
Geo-ICT SMEs ≅ 2% of total ICT SMEs
Geo-ICT SMEs ≅ 2% of total ICT SMEs

10. The geo-ICT sector in Europe 10/21
N° of Geo-ICT SMEs initially surveyed by the
N° of Geo-ICT SMEs initially surveyed by the
partners in the 12 participating Member States
partners in the 12 participating Member States

11. The geo-ICT sector in Europe 11/21

12. The geo-ICT sector in Europe 12/21

13. Business model definition 13/21
 A business model describes the rationale
of how an organization creates, delivers
and captures value

14. Business model canvas 14/21

15. Some preliminary results 15/21
• Revenue streams: where does the
money come from?
(Service)
Public sector contracts
Private sector R&D projects

16. Some preliminary results 16/21
• Source of data: TED database
(European public procurement journal
Tenders Electronic Daily), where is
published information about service
contracts above 200.000 €
• Query parameters:
• Type of documents: award contract notice
• Keywords (within the whole documentation):
INSPIRE, SDI, Geoportal, GIS
481 contracts awarded within the period
481 contracts awarded within the period
2008-2012, for a total of 478 M€
2008-2012, for a total of 478 M€

17. Some preliminary results 17/21
N° of contracts
N° of contracts
per country
per country
Value of contracts
Value of contracts
per country
per country

18. Some preliminary results 18/21
Temporal trend
Temporal trend

19. Next steps 19/21
• To complete the BM component of the
revenue streams:
• To complete TED data processing and
analyses
• To process and analyse the CORDIS data
(R&D projects database)
• To analyse the other BM components,
with focus on:
• The customer segments
• The key-resources and the organisational
model
• The cost structure

20. Next steps 20/21
• To integrate the feedback coming from
other project output:
• The Best Practice Catalogue
• The market analysis
• To compare different applicable business
models:
• Based on data provision vs. based on service
provision
• Service provision based on data vs. service
provision based on consultancy, training
• Based on the set-up of operational services
(good idea for DG CONNECT?)
• …

21. 21/21
Thank you!
and join us at
www.smespire.
eu