1. Augmented Reality
Racing towards
Value
Groningen 31-3-2014

3. AGENDA
• Intro
• Wat is AR?
• Wanneer en waar voegt het waarde toe?
• Cases
© 2014 twnkls | augmented reality

4. Mathijs Gajentaan - @mgajentaan

5. TWNKLS/ 100 words
© 2014 twnkls | augmented reality
twnkls | augmented reality is a full-service Augmented Reality agency with
a focus on creation, development, production and implementation of
(mobile) AR applications.
We create and develop AR Campaigns, Experiences and Applied / Tools.
Our clients are represented in the sectors edutainment, marketing &
branding, retail, construction and industry.
twnkls is creative and innovative, and has ample technical knowledge and
experience in the area of Augmented Reality projects.
At twnkls experienced specialists are working together on new location-and
image based recognition technologies that result in new forms of
interaction, user experience and business concepts.
twnkls is located at Delftsestraat 33 Rotterdam, The Netherlands.
Contact us info@twnkls.com, www.twnkls.com of @twnkls_AR or
phone +31(0)10 2600 200.

6. TWNKLS/
© 2014 twnkls | augmented reality
Speaker at events

7. TWNKLS/ awards and nominations
© 2014 twnkls | augmented reality

8. Augmented Reality =
Verrijkte Werkelijkheid
Zien wat je niet kan zien.
Informatie-lagen.
© 2014 twnkls | augmented reality

9. TWNKLS/ virtuality continuum
© 2013 twnkls | augmented reality

10. TWNKLS/ virtuality continuum
© 2014 twnkls | augmented reality

11. © 2014 twnkls | augmented reality
TWNKLS/ 3 categories of AR

12. © 2043 twnkls | augmented reality
TWNKLS/ 3 categories of AR

13. 1968, Ivan Sutherland
© 2014 twnkls | augmented reality

14. Steve Mann
© 2014 twnkls | augmented reality

15. 2007
Source: Technology Review Published by MIT
© 2014 twnkls | augmented reality

16. WIKITUDE
© 2014 twnkls | augmented reality

17. 2009
. . . WINVOLVE . . .© 2014 twnkls | augmented reality

18. 2010
© 2014 twnkls | augmented reality

19. 2011
© 2014 twnkls | augmented reality

20. 2012

21. 2013

22. © 2014 twnkls | augmented reality
Wanneer voegt AR waarde toe?
• Efficiency
• Improve Productivity
• Simplyfy Processes
• Increase Information
• Real-Time acces to Data
• Visualize problems and Solutions
• Enhance Collaboration
Source: Gartner Jan 2014

23. © 2014 twnkls | augmented reality
Waar voegt AR waarde toe?
• Training / Scholing
• On the Job / Remote Assistance
• Medisch
• Ontwerp
• Civiele Techniek
• Verkoop
• Tourisme
• Emergency / Veiligheid

24. AR & Cultural Heritage
Museum on the Market - Spijkenisse

25. Voorbeeld filmpje Trivisio
Trivisio Prototyping GmbH
© 2014 twnkls | augmented reality

26. © 2014 twnkls | augmented reality

29. https://www.youtube.com/watch?v=Wn9yUZm1fqY

30. AR & Medical

32. © 2014 twnkls | augmented reality

33. Architecture / Building
AR & Architecture

34. © 2014 twnkls | augmented reality

35. AR & Retail Value

36. AR LEGO Kiosk

37. 3D Interactive Shopping Window

39. AR Fitting Mirror

40. Tools

41. © 2014 twnkls | augmented reality
“AR will become an
Important Workplace Tool”
Gartner, Jan 2014

42. © 2014 twnkls | augmented reality

43. TWNKLS/ initiatieven
Urban Augmented Reality
© 2013 twnkls | augmented reality

44. TWNKLS/ initiatieven
Urban Augmented Reality
© 2014 twnkls | augmented reality

45. TWNKLS/ initiatieven
Urban Augmented Reality
© 2013 twnkls | augmented reality

46. © 2014 twnkls | augmented reality

47. AR and Civil Engineering
Smart Vidente

50. © 2013 twnkls | augmented reality
Zonnepanelen applicatie
(Visueel configureren)
Rexel Solar app
Enterprise augmented reality
© 2014 twnkls | augmented reality

51. © 2013 twnkls | augmented reality

52. 3 stappen
• Foto 1 - Aanzicht gevel, geef 2 punten aan /
referentie. Loodlijn / referentie.
• Foto 2 – Uiteinden dak aangeven
• Foto 3 – dak vanuit andere hoek.
© 2014 twnkls | augmented reality

56. Otolift! Business tools
Enterprise augmented reality

57. TWNKLS/ initiatieven
Urban Augmented Reality
© 2013 twnkls | augmented reality
Add Screendump
Foto Otolift 3D file op computer scherm
Otolift! AR Sales Tool

58. TWNKLS/ Stair lift configurator
© 2014 twnkls | augmented reality

59. TWNKLS/ projecten
© 2014 twnkls | augmented reality

60. TWNKLS/ Stairlift configurator
© 2013 twnkls | augmented reality

61. Stairlift Measurement Tool

62. © 2014 twnkls | augmented reality
TWNKLS/ briefing
One app, one decive, to help sales people
measure accurately.
Reduce time, increase quality of the
measurement, reduce error margin < 0.2%
Measurement for dummies, realtime feedback
on the quality of the measurement.
Output 3D file that can be used by the
designers and engineers

63. TWNKLS/ Stair lift configurator
© 2014 twnkls | augmented reality

64. TWNKLS/ Stairlift configurator
© 2014 twnkls | augmented reality

65. TWNKLS/ Stairlift configurator
© 2014 twknls | augmented reality

66. TWNKLS/ Stairlift configurator
© 2013 twnkls | augmented reality

67. TWNKLS/ Stairlift configurator
© 2014 twnkls | augmented reality

68. TWNKLS/ initiatieven
Urban Augmented Reality
© 2013 twnkls | augmented reality
Add Screendump
Foto Otolift 3D file op computer scherm

69. TWNKLS/ initiatieven
Urban Augmented Reality
© 2013 twnkls | augmented reality
Add Screendump
Foto Otolift 3D file op computer scherm

70. TWNKLS/ initiatieven
Urban Augmented Reality
© 2013 twnkls | augmented reality
Add Screendump
Foto Otolift fabriek

71. Learning, Maintenance, Repair

72. Interactive
Flexibel: languages / content
Increases Employee Engagement
Social Sharing
Convenient
Informal
Anytime, Anywhere, Anyplace
Source: Ryan Seilhamer, Baiyun Chen, and Amy Sugar, "A Framework for Implementing Mobile Technology”
Benefits Mobile Learning

73. The Real Thing .....

74. Enhanced and Enriched.

75. Detailed and Precise

76. How it works: Animation

77. Step – by – Step Instructions

78. Interactive Manual + Learning Tool
Increase understanding | Improve learning
Save Time | Reduce Risks
Contextual relevant
Anytime, Anywhere, Anyplace

79. https://www.youtube.com/watch?v=4LE_Io
cFnL0© 2014 twnkls | augmented reality

80. © 2014 twnkls | augmented reality

81. © 2014 twnkls | augmented reality

82. Safety & Familiarization

83. Transfering Complexity to ...

84. Easy Understanding

85. Different and New Perspectives

86. Discover Details

87. © 2014 twnkls | augmented reality
Wanneer voegt AR waarde toe?
• Efficiency
• Improve Productivity
• Simplyfy Processes
• Increase Information
• Real-Time acces to Data
• Visualize Problems and Solutions
• Enhance Collaboration
Source: Gartner Jan 2014

88. twnkls | augmented reality
© 2013 twnkls | augmented reality
Legal notice: the information in this document incorporates the proprietary
of TWNKLS, andy party accepting this documet dows so in confidence and
agrees that it shall not be duplicated inwhole or in part and not disclosed to
others, without the written consent of TWNKLS.com, the Netherlands
Dank u wel! Vragen?
Mathijs Gajentaan
mathijs@twnkls.com
(010) 2600 200

89. Mathijs Gajentaan
CCO
mathijs@twnkls.com
+31.10.2600.200
www.twnkls.com
@twnkls_AR

90. TWNKLS/ Augmented Lottery
© 2013 twnkls | augmented reality

91. TWNKLS/ Augmented Lottery
© 2013 twnkls | augmented reality
De Staatsloterij Q4 2012 (till 26/12/12)
3D lottery iOS and Android
http://www.youtube.com/watch?feature=player_embedded&v=0fSYHOHOjWg#!

92. AR creates Values
• Leisure – more time = goed.
• Value at work is created by saving time.

93. Experiences

94. Efficiency
Drives Sales
Real-Time acces to Data
Hands-On Expereinces
Increases Information
Visualizes Problems and Solutions
Simply Process
Enhances Collaboration
Improves Productivity

95. AR & Cultural Heritage

96. TWNKLS/ virtuality continuum
© 2013 twnkls | augmented reality