Social media and small business

Social Media for Small Businesses By: Rod Freeman For: The Walden Business Association Location: Jacobowitz & Gubits LLP, Walden NY Date: May 7, 2010

Agenda ,[object Object],[object Object],[object Object],[object Object]

WWW HTML SMS CSS BLOG PHP RSS WEB 2.0 Tweet UCG Wiki RT API WTF? What is Social Media?

Defined technically, Social Media is… ,[object Object],[object Object],What is Social Media? Source: iStockphoto

Defined simply, Social Media is… ,[object Object],What is Social Media? ,[object Object],[object Object],[object Object],connecting On-line tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Defined even simpler, Social Media is… What is Social Media? like word of mouth on Steroids .

Is Social Media a fad? ,[object Object],What is Social Media?

Consider this: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://www.youtube.com/user/Socialnomics09 What is Social Media?

Social Media usage is up (big time) ,[object Object],[object Object],Why you need to care Source: The Nielsen Company What products do you use as part of your total marketing strategy (2008 vs. 2010)?

Social Media influences people ,[object Object],[object Object],[object Object],[object Object],[object Object],Why you need to care

Social Media influences search engines ,[object Object],Why you need to care ,[object Object]

Social Media presence is expected ,[object Object],[object Object],[object Object],[object Object],Why you need to care 1. According to BIA/Kelsey’s ( www.bia.com and www.kelseygroup.com ) User View Wave VII 2. Cone Business in Social Media Study, 2008

Five steps to getting started ,[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started

1. Secure your name/brand ,[object Object],[object Object],How you can get started

2. Get a Website and develop a strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started

3. Claim your local map profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started

4. Sign up for alerts and analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started

5. Get Involved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started

5. Get Involved (Continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How you can get started

Three take away messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bottom line

Thank You Rod Freeman, SmallBizUp www.smallbizup.com [email_address] Twitter.com/smallbizup Facebook.com/smallbizup

Social media and small business

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Social media and small business