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Weltraum & Social Media:
Zwei unendliche Weiten?




#twk Twittwoch Köln #20, 23.01.2013
Sputnik fliegt!


•  4. Oktober 1957:
   Verlieren die USA den Anschluß?

•  Die Reaktion:
   Federal-Aid-to-Education-Program

•  Bedeutung von Information
   und Dokumentation

•  Erkennen von Sprache als Barriere




                                       2
Fly me to the Moon: Das Apollo-Programm


•  Sterne als “Schlachtfeld”: Space Race als
   weiterer Schauplatz des Kalten Kriegs

•  JFK: Bis Ende der 60er Jahre einen Mann
   auf den Mond bringen und ihn sicher
   wieder zurückholen

•  Hoher Aufwand an Ressourcen und Technologie




                                                 3
20. Juli 1969: Mondlandung




                              4
Mond 2.0: Google LUNAR X Prize




                                  5
Sind wir nicht alleine? Wer mag mitsuchen?
(1)

•  Ursprünge in SETI-Programmen, die seit 1960 eingeführt wurden

•  SETI@home (1999), bei dem
   der Nutzer freiwillig Rechner-
   leistung bereitstellt, um
   nach außerirdischer
   Intelligenz zu Suchen




                                                                   6
Sind wir nicht alleine? Wer mag mitsuchen?
(2)

•  Zooniverse: Ein Citizen Science Project

•  Viele Unterprojekte

•  Galaxy Zoo: Nutzer helfen bei
   der Klassifikation von großen
   Galaxien

•  80.000 Freiwillige haben mehr
   als 10 Millionen Bilder von
   Galaxies klassifiziert (2007)

•  Diskussion in Foren und Blogs

                                             7
Blogs und Facebook-Gruppen




                             8
Die NASA im Netz


•  Gründung 1958; Budget 2012: 17,8 Milliarden US$

•  Breite digitale Strategie: www.nasa-usa.de/connect
   60 Facebook Pages; 80 Twitter Accounts
   22 YouTube-Kanäle; 16 flickr-Accounts
   6 Ustream-Kanäle (u. a. NASA Television)
   3 foursquare-Profile; 1 SlideShare-Profil
   1 Google+ Page (inkl. Scheduled Hangouts)
   Instagram: @nasagoddard

•  NASA Space Tweetups > NASA Social

•  25.01.2013: #NASA_Airborne / #NASASocial
                                                        9
NASA Storytelling:
Curiosity erforscht den Mars




                               10
Curiosity im Dialog




                      11
Curiosity auf Facebook




                              Statistik: Wildfire Monitor


Statistik: FanpageKarma.com
                                                           12
Curiosity unterwegs




                      13
Die kommerzielle Seite: Red Bull Stratos


•  Kanal-Mix




                                           14
Medienereignis Raumfahrt




                            Felix Baumgartner, 2012




Buzz Aldrin, 1969                                     Curiosity, 2012
                                                                    15
Ausblick…?




    Dale A. Gardner, 1984, nachdem er zwei kommerzielle Satelliten aufgelesen hat   16
KIRK / TWITTER




                  17
Danke.



         18

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Weltraum und Social Media: Zwei unendliche Weiten?

  • 1. Weltraum & Social Media: Zwei unendliche Weiten? #twk Twittwoch Köln #20, 23.01.2013
  • 2. Sputnik fliegt! •  4. Oktober 1957: Verlieren die USA den Anschluß? •  Die Reaktion: Federal-Aid-to-Education-Program •  Bedeutung von Information und Dokumentation •  Erkennen von Sprache als Barriere 2
  • 3. Fly me to the Moon: Das Apollo-Programm •  Sterne als “Schlachtfeld”: Space Race als weiterer Schauplatz des Kalten Kriegs •  JFK: Bis Ende der 60er Jahre einen Mann auf den Mond bringen und ihn sicher wieder zurückholen •  Hoher Aufwand an Ressourcen und Technologie 3
  • 4. 20. Juli 1969: Mondlandung 4
  • 5. Mond 2.0: Google LUNAR X Prize 5
  • 6. Sind wir nicht alleine? Wer mag mitsuchen? (1) •  Ursprünge in SETI-Programmen, die seit 1960 eingeführt wurden •  SETI@home (1999), bei dem der Nutzer freiwillig Rechner- leistung bereitstellt, um nach außerirdischer Intelligenz zu Suchen 6
  • 7. Sind wir nicht alleine? Wer mag mitsuchen? (2) •  Zooniverse: Ein Citizen Science Project •  Viele Unterprojekte •  Galaxy Zoo: Nutzer helfen bei der Klassifikation von großen Galaxien •  80.000 Freiwillige haben mehr als 10 Millionen Bilder von Galaxies klassifiziert (2007) •  Diskussion in Foren und Blogs 7
  • 9. Die NASA im Netz •  Gründung 1958; Budget 2012: 17,8 Milliarden US$ •  Breite digitale Strategie: www.nasa-usa.de/connect 60 Facebook Pages; 80 Twitter Accounts 22 YouTube-Kanäle; 16 flickr-Accounts 6 Ustream-Kanäle (u. a. NASA Television) 3 foursquare-Profile; 1 SlideShare-Profil 1 Google+ Page (inkl. Scheduled Hangouts) Instagram: @nasagoddard •  NASA Space Tweetups > NASA Social •  25.01.2013: #NASA_Airborne / #NASASocial 9
  • 12. Curiosity auf Facebook Statistik: Wildfire Monitor Statistik: FanpageKarma.com 12
  • 14. Die kommerzielle Seite: Red Bull Stratos •  Kanal-Mix 14
  • 15. Medienereignis Raumfahrt Felix Baumgartner, 2012 Buzz Aldrin, 1969 Curiosity, 2012 15
  • 16. Ausblick…? Dale A. Gardner, 1984, nachdem er zwei kommerzielle Satelliten aufgelesen hat 16
  • 18. Danke. 18