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User Generated Media and Online Creative Consumer Communities

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Cansu Akalin
Cansu Akalin

Here is my presentation for my Social Media class at Schulich School of Business. I hope you enjoy it! Reach me on Twitter: @cansu_akalin

TechnologieBusiness
1 von 16
BY: CANSU AKALIN User Generated Media & Online Creative Consumer Communities
[object Object],[object Object],[object Object],What is Media?
Relevancy ,[object Object],[object Object],[object Object]
Collective Innovation Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Typology of Online Creative Consumer Communities Commuo-ludic (interests) Telo-specific (goal) Low (many) High (few) Collective Innovation Matrix Orientation Concentration Kozinets, Hemetsberger, Schau / The Wisdom of Consumer Crowds, 2008 Swarms Mobs Crowds Hives
Swarms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Swarm: Red Dead Wikia ,[object Object],[object Object],[object Object]
Mobs ,[object Object],[object Object],[object Object],[object Object]
Mobs : Mashable & SMM Facebook Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowds ,[object Object],[object Object],[object Object],[object Object]
Crowds: Coca-Cola/Maroon 5 - 24 Hour Session ,[object Object],[object Object]
Hives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hives: The Station YouTube Group ,[object Object],[object Object]
Online Creative Consumer Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU The End

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User Generated Media and Online Creative Consumer Communities

  • 1. BY: CANSU AKALIN User Generated Media & Online Creative Consumer Communities
  • 2.
  • 3.
  • 4.
  • 5. Typology of Online Creative Consumer Communities Commuo-ludic (interests) Telo-specific (goal) Low (many) High (few) Collective Innovation Matrix Orientation Concentration Kozinets, Hemetsberger, Schau / The Wisdom of Consumer Crowds, 2008 Swarms Mobs Crowds Hives
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.

Hinweis der Redaktion

  1. Strength in numbers
  2. Enjoy socializing over an ambitious project, testing and building their abilities, meeting a challenge