Explore the essence of Titan Watches Ltd in this succinct overview. Dive into the history, innovations, market presence, and unique offerings of this renowned timepiece brand. Gain insights into its evolution, market positioning, and consumer impact within the dynamic watch industry. Uncover the success story behind Titan Watches Ltd through this concise presentation
2. REVENUE
IN
FY
2022-23
USP
Swatch - ₹78,580cr
Omega - ₹5,590 cr
Fossil - ₹19,000 cr
Timex - ₹26,550 cr
( Globally)
Competitors
Trends
• Traditional
timekeeping
• Fitness and health
tracking features
• Minimalist
designs
60% Market
Share
20%
Online Sales
80%
Retail Sales
E-commerce Website/Apps Retail Outlets
TITAN
54%
OTHERS 11%
ZOOP 2%
FASTRACK
21%
OVERVIEW
REVENUE (22-23): RS 38,569 CR
MARKET CAPITALIZATION: RS
2,23,287 CR
NO. OF STORES: 2710
RETAILAREA IN SQFT: 3.5 MN+ SOURCE: ANNUAL REPORT
TOTAL CSR (22-23): RS 42 CR
EMPLOYEES ON ROLL: 7857
TOWN PRESENCE: 404
Brand Reputation
and Trust
Design Excellence
and innovation
Superior quality
and durability
Diverse Product
Portfolio
TITAN
54%
OCTANE 1%
SONATA 11%
3. 500 30
K
2K 80K 7L+
Low
Price
High
Price
Mass
Market
Price
Range
Mid
Market
Price
Range
Premium
Price
Range
Luxury
Lifestyle Matrix
4. bold beautiful, loves fashion
hyper active
Aggressive, physically
strong
Cartoon lovers, Energetic
youth
Achiever
Corporate People,
Formal, Classic
Head of the
company
Extravagant,
gold lover,
Businessman
Socio Economic
Classification
A1, A2: White Collar
Jobs, Self Employed
(favre-leuba, nebula)
B1, B2 : SSC
Qualified Jobs (xylys,
edge by titan)
Officers/ Executives
Junior: B1, A2
(fastrack, sonata,
zoop)
Officers/ Executives
Senior: A1, A2 (Raga,
Octane, Fastrack
reflex)
5. Customer sees ad
Customer visits
website
Shortlists and
decides
Adds to online
Cart
Purchases and pays
Receives package
and unboxes
Starts using the watch daily
Servicing
Satisfied customer
recommends watch to
others
Customer enters
store
Customer visits
website
Tries out different
varieties
Is helped by the
salesmen
Shortlists and
decides
Purchases and makes
the transaction
Unboxes and starts
using the watch daily
Servicing
Satisfied customer
recommends watch to
others
6. Important Aspects of Customer Journey Mapping in Titan Watches Ltd
Purchase Experience: Streamlining the purchasing process, providing clear
pricing, multiple payment options, and a hassle-free checkout experience is crucial.
Usage and Experience: Ensuring that the watch delivers on its promised
features, quality, and durability is essential.
Post-Purchase Engagement and Advocacy: Engaging with
customers after their purchase through personalized communication,
support, and opportunities to join loyalty programs can foster brand
loyalty.
