Create rituals to master the digital transformation.

1. Recodeyour Company
Create rituals to master the digital transformation.

2. A digital transformation is
more than…

3. travelling the valley

4. coloring offices

5. or enabling remote work
and agile management.

6. Culture. Mindset. Humans.
It is about:

7. Employees come short!
It is about:
Tearing down the wall of
disbelief in successful
change

8. It is about:
Knowing „how“ to
transform sustainably.

9. The Key?
Rituals

10. Rituals initiate major change -
not from outside.

11. Rituals are small and tangible actions
that are carried out together according to
given rules and carry new values and
meanings into the organization through
collective action with a high symbolic
content - or consolidate existing ones.

12. Successful companies as role
models.

13. OXOs glove collection focuses
on customer centricity.

14. Dropbox's cupcake kit ritual
brings its values closer to new
employees

15. Dropbox’s cupcake kit ritual
brings its values to new
employees
Toyota’s making its
management ask „why“ 5x to
solve problems in depth.

16. but few others use the power
of rituals…

17. People Vision
& Mission
Leadership
Products
ProcessesPurpose
& Joy
Structure
Culture
Rituals
Rituals at the core of
a transformation…
… co-created
at SXSW.

18. Recodeyour Company
We aim to enable more companies to profit from the power of rituals.
Ritualize to monetize: A hands-on workshop that each participant
leaves with a ritual to transform their organization.

19. Frederik Frede
Co-Founder Friends of Friends
Dr. Frederik G. Pferdt
Chief Innovation Evangelist, Google
Matthias Wesselmann
Management Board, fischerAppelt
Nina B. Fischer
Management Coach
Coaches.