Un cover the fundamental principles, methods, and techniques used in qualitative research, empowering you to undertake your own qualitative inquiries

2. Welcome!

5. Qualitative
Quantitative

6. Qualitative research uses non-
numerical data and emphasizes
interpretive and inductive
approaches, while quantitative
research uses numerical data and
emphasizes deductive and
statistical approaches.
Qualitative research often uses
methods such as interviews,
focus groups, observation, and
document analysis, while
quantitative research often
uses methods such as surveys
and experiments.
Qualitative research often has
a flexible and emergent
design, while quantitative
research tends to have a more
structured and predetermined
design.
RESEARCH DESIGN

7. NATURE OF DATA

8. • Ethnography
• Phenomenology
• Grounded Theory
• Case Study
• Narrative Study

10. Advantages & Disadvantages
It provides a comprehensive
and in-depth understanding of
a culture.
It offers the opportunity to
observe and document real-
life behaviors and practices in
a natural setting.
"The Igorot of the Philippines:
An Ethnography" by Harry
Alvero Ignacio - This study
provides an in-depth look at
the culture, customs, and
beliefs of the Igorot people of
the Philippines.

26. It provides valuable insights into
the experiences and perspectives
of individuals.
The results may be influenced
by the researcher's own biases
and interpretation of the data.
"Narratives of Migration: The
Experiences of Overseas Filipino
Workers" by Cristina V. Rodriguez -
This study investigates the
experiences of Filipinos who have
migrated abroad to work, including
the challenges they face and the
reasons for their migration.
EXAMPLE

29. 1
2
Data collection and analysis resources
4
Research question and objectives
3
Time and budget constraints
5
Evaluation of Suitability
Participants and their availability
Ethical considerations
Evaluating the suitability of
different qualitative research
methods for different research
questions and contexts is an
important consideration for
researchers. Each method has its
own strengths, limitations, and
suitability for different research
questions and contexts. Some
factors that researchers may
consider when evaluating the
suitability of each method include: