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Avoid the 2025 web accessibility rush: do not fear WCAG compliance

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D
Damien ROBERT

Learn about the EU Disability Act of 2025 and why making your website accessible is now urgent. Damien’s talk is not just about avoiding penalties but enhancing audience engagement and increasing revenue. He’ll provide easy steps make your website more accessible and user-friendly from today and share insights from his lived experience in a FTSE100 company that decided to prioritise web accessibility.

Marketing
1 von 37
Avoid the 2025 web accessibility rush Damien Robert Convatec /damienrobertseo slideshare.com/damvay
20
10
25
3 MYTHS
MYTH 1: Web Accessibility is optional
European Accessibility Act 28 June 2025
EAA = ADA = Equality Act = JIS = WCAG 2.1 AA https://www.w3.org/TR/WCAG21/
MYTH 2: All about image alt text optimisation
MYTH 3: An overlay will do.
MORE MYTHS BUSTERS
3 WISHES
WISH 1: Talk human to me
Maud Helena Djebril
WISH 2: Where to start?
Unlearning ABLESIM
WISH 3: OK, but where to start?
SEO & Web Accessibility: 3 parallels
#1 SEO is born from Web Accessibility
not a ranking factor, but “being a decent human being” Garry Ilyes ISS 2023
no-contradiction 100% guaranteed
#2 AI will only simplify SEO & Web Accessibility
Foundations are essential
#3 SEO & Web Accessibility lead to revenue growth
Which airline apps fail blind people?
Community
/shieldsjamie /danjharris
IAAP & Ability.net
Breathe. Here & Now. Tune in.
Avoid the 2025 web accessibility rush Damien Robert Convatec /damienrobertseo slideshare.com/damvay

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Avoid the 2025 web accessibility rush: do not fear WCAG compliance