Provides a conceptual overview and strategic framework for business and economic growth in the agriculture and bioscience industry cluster in Northeast Ohio

1. Catalyzing Northeast Ohio’s Agricultural and
Bioscience Economies
February 2009

2. Northeast Ohio
16-County Region
Nearly 40% of NEO's land
produces a diverse
agricultural portfolio of
over 1000 unique
products: raw foodstuffs,
animal feed, biofuels, and
floriculture
(Appendix B)
Source: USDA-NASS 2002 Census of Agriculture

3. Over 15,000 farming businesses manage the agricultural production
of NEO, generating over $750,000,000 in gross agriculture receipts
Source: USDA-NASS 2002 Census of Agriculture

4. Agriculture can provide the region with food security and safety,
environmental sustainability, improvements in human health, and
increases in quality of life—clear interests of the ANEO partners
and a regional advantage enjoyed by a minority of the U.S.
Our Wealth… Comes from Our Soils

5. …and with Good Soils Comes Agricultural Diversity!

6. Across the U.S., government and business are
investing in agriculture for…
– community
attractiveness
– regional competitiveness
– economic growth
– job creation
OARDC is a regional asset
for such an investment

7. Economic Growth Projections: 2008-2025
2x 2x
ly
esponsib “Opportunity Space”
Act R quences for Regional and Local
al to
Ind ividu nd Conse Economies
er o f the munity, a
The Pow Self, Com
rd
1x
towa 1x
s to Deliver
The Power of Busines
Price
Variety, Quality, and Global: > 100 Miles
Regional: 10 – 100 Miles
Local: < 10 Miles
2010 2015 2020 2025

8. Characteristics of a Global Food System
Packaging Retail
Consumers
Producers
Hub
and
Spoke
Processing Preparation

9. Characteristics of a Local Food System
• Fresh / Ripe / Ready-to-Eat
• Tasty / Looks Appealing
• Healthy / Nutritious
• Organic / Chemical Free
• Short Travel Distances /
Packaging Retail Reduced Carbon Footprint
• Traceability / Food Safety
Consumers
Producers
10 10 • Efficient Conversion
Miles Miles
• Effective in Local Market
100 Miles • Easy to Find and Buy
• Convenient to Use
Preparatio • Comparable Value
Processing
n
• Available Information
• Local Brand / Place Value
• Zero / Low Emissions
• ‘Prosumer’ Orientation
• Community Currencies

10. Conquering the “Last Mile” of Local Food Systems
• An Air Car You Could See in 2
• Driven: Shai Agassi's Audacio
Asset • Factory-in-a-Box
Utilization
• Cheese on Wheels
Packaging Retail
• Have Knife, Will Travel: A Slau
Consumers
Producers
Just-in-Time • Mobile Berry and Vegetable Q
Inventory
• Totally Mobile Kitchen
Preparatio • Mobile Processing Unit
Processing
n
Production
Control

11. Efficiency Improvement and Waste Reduction within a
Local Agriculture System Value Chain Chain
Value
Production Processing Preparation Retail Consumption Is There a Play for You?
Virtual Buy / Sell Transactions within a Complex Market Joint Project with
Multi-Agent Systems / Trading Bots / Avatars U of IL, NCSA, JDTIC, IT,
Internet Access / Mobile Phone Connectivity Santa Fe Institute
Logistics and Operations Optimization Zero Emissions Systems
Inventory / Scheduling / Containerization / Transportation “Factory in a Field”
Traceability / Ant Path / Traveling Salesman / Spiral / Corridors – Bus Stops Carbon Footprint Management
Decision Support Systems
Autonomous Equipment Systems
Portfolio Diversification and Expansion Modular Equipment Systems
GIS Data Layers / Scenarios for Urban – Periurban – Rural Applications Gantry Equipment Systems
Agricultural Business Growth / Leveraged Human Competence Robotic Sensing Programs
“Farm of the Future”
Open Communications
Active Collaboration
Adobe Acrobat
Document Accountability of Agriculture Collective Leadership
Triple Bottom Line: Natural / Business / Social Ecosystems Community Responsibility
Agriculture Is the Integrative Agent for a Local Community / Trust and Verify Social Networking
Leveraged Resources

12. FFEF resources, strategically
applied in partnership with the
many leaders in NEO have the
opportunity to advance the
development, deployment, and
sustainability of local / regional
agricultural infrastructure in NEO.
To do so both protects and
leverages our regional advantage.

13. Ohio State Univ., Michigan State
Land Use,
Univ., Pennsylvania Association
Racial & Economic Inclusion, for Sustainable Agriculture, John
Talented Workforce, Deere, Ohio Dept. of Agriculture…
Government Collaboration
Regional Networks & Leaders
Research
Education
USDA SCRI Project Pilot Projects
Social Network Facilitation
$2.2 million including match
Local Food Systems
Renewable Energy
Distributed Manufacturing
Local & Regional Economy
Global Economy
Business Growth & Attraction

14. CV Countryside Conservancy, Cleveland State, OARDC,
Land Use, Rural Agenda ATI, OSUE, Case, Kent State, Western Reserve Land
Natural Capital, Conservancy, Lake County SWCD, Community Transition
Racial & Economic Inclusion, Partners, Neighborhood Progress, WINOC, Wayne
Talented Workforce, Economic Development Council… and many more!
Government Collaboration
Regional Networks & Leaders
• Research on asset mapping
NEO’s
Resource inventory
Natural & • Modeling
Business • Education on networking and
Ecosystems collaboration
Convening Power of
• 15,000 Farms
Advance Northeast Ohio
• $750,000,000 Gross Ag Receipts
Local Food Systems
• 5,500 Restaurants
• 100 Food Processors Renewable Energy
$$ Strategic Investing $$
• 4,000,000 Consumers Distributed Manufacturing
• 1% of Food Consumed Is from
Local Sources
Local & Regional Economy
Global Economy
Business Growth & Attraction
8,000 New Farms to Increase to 10% from Local Sources

15. Building Local and Regional Economies: Phase 1
People and Tools + Strategy + Activities = Outcomes
Financial Institutions • Establish Online Forum
Educational Systems • Provide Collaborative Tools
Businesses
• Encourage Node-Network
Non-Profits / NGOs Engage Behavior
• Engaged and
Government Agencies
• Convene Stakeholder enabled network of
Meetings leaders
Diverse
Local / Regional
Stakeholders • Inventory Resources • Detailed inventory
• Map Value Chains for and assessment
Localized Agriculture and
Assess Renewable Energy, and
Telecommunications
IT / IS Distributed Manufacturing • Strategic Plan and
Social Media • Model Scenarios and Operating Plan
Optimize Selection
Information • Develop Strategic Plan and
and • 501 c(3) designed to
Operating Plan
Communication • Design a 501(c)(3) Entity to manage the
Technologies Sustain assume management in initiative
Phase 2
• Populate Portfolio with
Projects and Businesses
Already Underway

16. Continues
Proposed Phase 1 plan
in Phase 2
Strategy Activities WI09 SP09 SU09 AU09 WI10 SP10 SU10 AU10
Convene Stakeholder Meetings F2F F2F F2F F2F F2F Virtual F2F F2F
Establish Online Forum X
Engage
Provide Collaborative Tools X
Encourage Node-Network Behavior X
Inventory Resources X
Assess Map Value Chains for Localized Agriculture
and Renewable Energy, and Distributed X
Manufacturing
Model Scenarios and Optimize Selections X
Populate Portfolio with Projects and
X X
Businesses Already Underway
Sustain Develop Strategic Plan X
Design role of a 501(c)(3) Entity X

17. Building Local and Regional Economies: Phase 2
+
People and Tools Strategy + Activities = Outcomes
Financial Institutions • Execute Strategic Plan
Educational Systems • Conduct Operations Plan
Businesses
• Sense and Respond to Profit
Non-Profits / NGOs Implement Changing Conditions Jobs
Government Agencies
• Envision the Broader Businesses
Field of Play Infrastructure
Diverse
Local / Regional
Stakeholders • Design Curriculum and
Deliver Training Return On
Prepare • Provide Hands-on
Investment
Telecommunications
Experiences
IT / IS
• Certify Skill Attainment
Social Media
• Assure a Steady Flow of
Information Project and Business Plans
and • Establish and Apply
Communication Evaluation Criteria
Technologies Manage • Administer to and Report
on the Condition of the
Portfolio
• Distribute Returns to
Investors

18. Policies / Statutes / Codes / Standards / Taxation
(Food / Land Use / Transactions)
Deal Flow:
Business
Development
Phase II Expansion
Phase I
Target
Local Agriculture Systems
Project Flow: Area (Food / Feed / Fiber / Fuel / Floriculture)
Collective
Development
Networking / Goal-setting / Planning / Skill-building
(Programs / Curricula / Initiatives)
2009 2010 2011 2012

19. Key Takeaways
• 15,000 small businesses in local / regional food systems control 40% of the
land use within Northeast Ohio and have unique, diverse portfolios with high-
value outputs and a strong potential for growth over the foreseeable future
– Market opportunity for value-add products / services and enhancing
environmental quality and quality-of-life community values
– USDA and John Deere are investing in this opportunity space
• Local / regional food systems in Northeast Ohio are unrealized assets due to
– urbanization, commodification, and generational die-off
– absence of robust production and inventory control, and asset utilization systems
• ANEO partners are concerned with land use, diversification of the economy,
rural/urban inclusion, natural resource preservation, and sustainability
• FFEF contribution will…
– seed regional collaborative networks of partners
– provide mapping/modeling of agricultural and bioscience resources
– identify and facilitate opportunities to…
• grow existing businesses
• spawn new ones especially in rural areas
• create jobs that will remain in NE Ohio

20. Key Deliverables

21. Presentation Contributors
Casey Hoy
http://www.linkedin.com/pub/casey-hoy/4/79/b01
Brian Gwin
http://www.linkedin.com/pub/brian-gwin/4b/61b/a5
Jim Currie
http://www.linkedin.com/pub/jim-currie/5/158/737
Steve Bosserman
http://www.linkedin.com/pub/steve-bosserman/1/353/23b