Looking to turbocharge your content marketing program? Use these 22 killer content marketing questions to make sure you've got a handle on how to attract, convert and add value.

1. TECNA 2015
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
Sheila Kloefkorn
CEO/President
sheila@keomarketing.com
@keomarketing
#KEOB2B
KILLER
CONTENT MARKETING
QUESTIONS22

2. WHAT ARE THE GOALS OF
CONTENT MARKETING?
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
❑ Brand Awareness
❑ Brand Loyalty
❑ Client/Customer Education
❑ Client/Customer Engagement
❑ Talent Recruitment

3. HOW TO
LEAD WITH
CONTENT
MARKETING

4. PUTTING OURSELVES IN THE
MIND OF THE CUSTOMER
❑ What challenges are we trying to solve?
❑ What is our dream outcome?
❑ Who are our target audiences?
❑ What are their needs?
❑ How well are we serving them now?
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.

5. WHAT IS OUR
BUSINESS MODEL
❑ Who do we serve and how we make money now?
❑ What are some new ways we could add value?
❑ Who do we compete against?
❑ Who else could we serve?
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.

6. SALES AND THE
BUYING CYCLE
❑ What does our brand represent?
❑ What does our sales funnel look like?
❑ What does the customer’s buying cycle look like?
❑ What content do we need to create based on those cycles?
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
60-70%
OF THE SALES CYCLE IS OVER
– BEFORE YOUR BUYER TALKS
TO A SALESPERSON

7. TELLING OUR
STORY
❑ What marketing channels are we using?
❑ What are the objectives for each channel by cycle stage?
❑ What is the tone, desired action and structure for the content on
each channel?
❑ How/who will manage the content/conversation on each
channel?
❑ What must we stop doing? What must start doing?
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.

8. NOW THINK
LOGISTICALLY
❑ Whose unique perspectives do we want to involve?
❑ What is our budget? Who can we leverage to save costs?
❑ How often do we want to produce deliverables?
❑ How will we execute new ideas and how long will we give
each to work?
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.

9. NEXT STEPS
& TIMING
❑
❑
❑
❑
© KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
LOOKING FOR TEMPLATES? http://contentmarketinginstitute.com/2014/12/templates-content-marketing-social-media-influencer

10. © KEO Marketing Inc. 2012-2015. May not be reproduced in part or whole without permission.
Sheila Kloefkorn
sheila@keomarketing.com
linkedin.com/sheilakloefkorn
keomarketing.com/blog
@keomarketing
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