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IIM Lucknow Internship

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Subhendu Panigrahi Student, Agricultural and Food Engineering IIT Kharagpur Sushil Kumar Associate Professor IIM Lucknow
Objectives of Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bird’s Eye View of the Market ,[object Object],[object Object],[object Object],[object Object]
Rural Consumer Profile ,[object Object],[object Object],[object Object]
Research Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation of Processed Food Industry Table 1 # Sector Products 1. Milk Milk Powder, Butter, Ghee, Cheese, Ice-Cream 2. Fruits and Vegetables Sauce, Jam, Juice, Pickle, Squash 3. Cereals and Grains Vermicelli, Noodles, Bread, Papad, Energy Drinks 4. Snacks and Beverages Potato Chips, Namkeen, Chocolates, Ready-to-Eat, Aerated Drinks, Baby Foods
Results ,[object Object],[object Object],[object Object]
Reasons of Consumption ,[object Object],[object Object],[object Object]
Socio-Demographic Factors Influencing Consumption ,[object Object],[object Object],[object Object],[object Object]
Limiting factors for the popularity of Branded Products. ,[object Object],[object Object],[object Object]
Television – The Best Medium ,[object Object],[object Object],[object Object]
The 4 As - Availability ,[object Object],[object Object],[object Object],[object Object]
Acceptability ,[object Object],[object Object],[object Object]
Affordability ,[object Object],[object Object],[object Object],[object Object]
Awareness ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail id - subhendu.panigrahi@gmail.com [email_address]

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IIM Lucknow Internship

  • 1. Subhendu Panigrahi Student, Agricultural and Food Engineering IIT Kharagpur Sushil Kumar Associate Professor IIM Lucknow
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  • 6. Segmentation of Processed Food Industry Table 1 # Sector Products 1. Milk Milk Powder, Butter, Ghee, Cheese, Ice-Cream 2. Fruits and Vegetables Sauce, Jam, Juice, Pickle, Squash 3. Cereals and Grains Vermicelli, Noodles, Bread, Papad, Energy Drinks 4. Snacks and Beverages Potato Chips, Namkeen, Chocolates, Ready-to-Eat, Aerated Drinks, Baby Foods
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  • 17. E-mail id - subhendu.panigrahi@gmail.com [email_address]