eWebMarketing - Marketing Blunders to Avoid
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Marketing Blunders to Avoid, by Jeff Yang of eWebMarketing - one of the earliest e-marketing agencies in Sydney Part of the Skillsapien Business Insights Master Class series
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eWebMarketing - Marketing Blunders to Avoid
- 1. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 2. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing
- 3. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking
- 4. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase
- 5. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase • CONTENT Marketing now drives 49% of traffic to websites, SEO Link Building is 36%
- 6. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase • CONTENT Marketing now drives 49% of traffic to websites, SEO Link Building is 36% • In Q1 of 2012, 45.9% of online shoppers researched products IN-STORE with MOBILE devices before ultimately purchasing online
- 7. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers The BLUNDERS with Marketing • 27% of total time spent is on SOCIAL networking • Visitors who view VIDEO stay 2 mins longer on and 64% more likely to purchase • CONTENT Marketing now drives 49% of traffic to websites, SEO Link Building is 36% • In Q1 of 2012, 45.9% of online shoppers researched products IN-STORE with MOBILE devices before ultimately purchasing online • 27% of total time spent is on SOCIAL networking
- 8. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 9. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing
- 10. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions
- 11. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions • 84% of shoppers use SOCIAL media sites
- 12. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions • 84% of shoppers use SOCIAL media sites • Women aged 35 to 54 are the most active group in MOBILE SOCIALISATION
- 13. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers More BLUNDERS with Marketing • 78% of CMO’s believe the future of marketing is CONTENT marketing • 57% of consumers say that watching product VIDEOS makes them more confident in online purchase decisions • 84% of shoppers use SOCIAL media sites • Women aged 35 to 54 are the most active group in MOBILE SOCIALISATION • 51.9% of marketing professionals worldwide cite VIDEO as the type of CONTENT with the best ROI
- 14. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 15. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS Even More BLUNDERS with Marketing
- 16. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS • Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not Even More BLUNDERS with Marketing
- 17. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS • Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not • 86% of MOBILE internet users are using their devices while watching TV Even More BLUNDERS with Marketing
- 18. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers • ComScore data in May 2012 showed that on smartphones 82% of MOBILE time is via APPS • Visitors who view product VIDEOS are 85% more likely to buy than visitors who do not • 86% of MOBILE internet users are using their devices while watching TV • Offline retailers believe that 42% of sales will come from ONLINE, MOBILE and SOCIAL commerce by 2016 Even More BLUNDERS with Marketing
- 19. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 20. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 21. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers Know Your Score! Profit Trigger Amount Increase Amount Additional Budget Leads / Traffic Conversion Rate Number of Sales Avg. Transaction Value Avg. Profit Margin Lifetime Value Total Revenue Total Profit Return on Investment
- 22. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers Online Profit Accelerator www.ewebmarketing.com.au/opa/profit.html
- 23. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 24. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers
- 25. Sydney HQ Level 2, 20 Chandos Street St Leonards 2065 NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 support@ewebmarketing.com.au www.ewebmarketing.com.au #ewebers Jeff Yang Director of Sales and marketing jeff@ewebmarketing.com.au (02) 9438 5633 au.linkedin.com/in/jeffyang01 Get in Touch!