12. Game Development is hard
Art + Graphics
Sound + Music
Story
Gameplay
Social Connectivity
Replayability
Controls
Hardware + Platform
Team + Schedule + Budget
17. Twitter Logo
Hypothesis – This bird will make a good logo
Design and Build –
Test – “Do you like it?” – “No.”
Analyze – “She didn’t like it.”
Iterate – Try again…
20. Less cartoony, more
professional
Head back as if ready to
Cleaner lines, Simpler
sing
21. Develop Creative Analysis Skills
Did we achieve the desired outcome?
What caused the final outcome?
What causes the desired outcome
in other products?
How can the desired outcome be
reached in our product?
47. Launch
Test and Optimize
Price Testing
Progression
Performance
Balance
FTUE
Virality
48. Prepare for Launch
Predict possible problems, have solutions ready
Understand your metrics, formulate ranges
Model potential outcomes
Determine leading indicators
Practice, Practice, Practice
49. Launch is a Wave
Alpha
Beta
Soft Launch
Public Launch
Cross Promotion
Marketing
53. Lean Game Development
Concept – Know the Market and Team
Design – Find the Fun
Production – Build the Product
Launch – Test and Optimize
Live Operation – Understand your Audience
62. And it was a short sales cycle
$120,000,000
$100,000,000
$80,000,000
$60,000,000
Avatar
$40,000,000 Borderlands 2
$20,000,000
$0
1 3 5 7 9
Weeks After Release