What's Now

The democratisation of everything, the death of deference and the rise of mass-self expression David Brain

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The MySpace Generation 100 Million Members average two hours on MySpace.com every day It’s all about social networking!

Word of Mouth Women: Community “Build-Hers” That Last ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The democratisation of . . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

According to the Edelman Trust Barometer CEO Academic “ Someone like me” Global Ireland 36% 53% 60% 33% 39% 44%

A Marketing Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Make it Personal CLICK PICTURE

Enlist Consumers as Co-Brand Managers and Brand Catalysts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tap into the Culture of Sharing and Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top 10 virals

Develop Original Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CLICK PICTURE

Recognize Their Need to Re-invent Themselves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CLICK PICTURE

[object Object],[object Object],[object Object],[object Object],[object Object],Embrace - Role/Age Nullification “Kidulthood”

Join the Entertainment Evolution Entertainment Today…Growing, Everywhere “ In 2004, for the first time, American consumers spent more on entertainment (movies, music, websites, video games etc) than business spent on advertising $178.4 billion vs. $175.8 billion” Admap “ AC Nielsen’s most recent global consumer confidence survey in January, entertainment is the top priority for discretionary spending by Europeans – ahead of clothes, holidays, home improvements and savings” Media Week “ In this increasingly consumer controlled environment, how do we ensure we’re embedded in content, rather than appearing in ‘zappable’ commercial space?” Advertising Age

Join the Entertainment Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],CLICK PICTURE

Entertainment Redefined Reality TV Technology Food Bollywood Nollywood Travel Online Home Design Downloads Fashion Gaming Podcasts Music Sport Hollywood

Create Memorable Experiences Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enter Virtual Worlds ,[object Object],[object Object]

Tap Into the Global Social Conscience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CLICK PICTURE CLICK PICTURE

[object Object],[object Object],[object Object],[object Object],Utilize Word Of Mouth

“ Word of mouth has been incredibly important to us, and ultimately that’s what a brand is, the things people say about you when you’re not there.” Jeff Bezos Amazon.com

Let The Consumer Speak On Behalf of Your Brand! ,[object Object],[object Object],[object Object]

What’s The Deal With Blogs? ,[object Object],[object Object],[object Object],[object Object]

“ Those who’ve been obsessing over the blogging phenomenon have missed the point; blogs are merely the most visible manifestation of an explosion in creativity.” Randall Rothenberg

Blog Nations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CLICK PICTURE

Looking Past The Hype ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusions: The New Rules of Engagement

[object Object],[object Object],You Still Need to Build a Powerful IDEA Seth Godin, Fast Company

“ What’s the future of business after the information age? It won’t be the latest technology or newest product, but the story behind the product that will provide the competitive edge. The company with the best story wins; consumers will pay for the story that sparks the imagination, that reflects how we see ourselves and how we want others to see us. What are the most important raw materials of the twenty-first century? Stories that will translate information for consumers into accessible emotional terms.” Rolf Jensen The Dream Society Create and Tell a Relevant Story

“ Today there is sometimes a direct and inverse relationship between control and credibility.”

What's Now

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