Weitere ähnliche Inhalte Ähnlich wie How To Grow Your Way Out Of A Recession (20) Mehr von Site-Seeker, Inc. (19) Kürzlich hochgeladen (20) How To Grow Your Way Out Of A Recession1. © 2009 Site-Seeker, Inc.
How to Grow Your Way Out of a
Recession
Search Engines and Social Media
10/06/09
www.site-seeker.com
2. © 2009 Site-Seeker, Inc.
Overview
Point 1: Search Engine Marketing is a System
Point 2: Social Media is Perfect for Business
Point 3: Blogs establish you as the expert and support a strong search
engine marketing plan
Story: Social Media and Health Care Reform
www.site-seeker.com
3. © 2009 Site-Seeker, Inc.
Point 1: Search Engine Marketing is a System
Vertical Drive
Websites
Social
Media
Your Website
Convert
Your website is a machine….
Measure
and improve
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7. © 2009 Site-Seeker, Inc.
Client Goals
Goals
Visibility of Science (Intellectual Capital)
Name Recognition
New Business
Government Sector
Pharma/Biotech
Service Sector
Products
Recruitment
Post-Doc Candidates
Service Sector
Reduce Costs
Crisis Management
Reputation Management
Harvest Social Capital
Internal Communication www.site-seeker.com
8. © 2009 Site-Seeker, Inc.
Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the
Participate Expert
in Create
Discussion Content
Distribute
Content
www.site-seeker.com
9. © 2009 Site-Seeker, Inc.
Establishing Credibility with Social Media
Create Accounts
(Name Claim)
Grow
Lead
Networks
Discussion
Become
the
Participate Expert
in Create
Discussion Content
Distribute
Content
www.site-seeker.com
10. © 2009 Site-Seeker, Inc.
How to Distribute Your Blog
Email Campaign
Other (links)…
Twitter
Blog Posts
Social
Bookmarking Facebook
Sites
Other Blogs LinkedIn
www.site-seeker.com
11. © 2009 Site-Seeker, Inc.
Point 3: Blogs establish you as the expert and
support a strong search engine marketing plan
Website
Search
(blog) Rank
Engines
Content
Distribute
Need
Social Interaction
Prospects
Properties
Branding
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www.site-seeker.com
25. © 2009 Site-Seeker, Inc.
Summary
Point 1: Search Engine Marketing is a System
Point 2: Social Media is Perfect for Business
Point 3: Blogs establish you as the expert and support a strong search
engine marketing plan
Story: Social Media and Health Care Reform
www.site-seeker.com
26. © 2009 Site-Seeker, Inc.
Thank You
Brian Bluff
President
Email: brianbluff@site-seeker.com
Blog: www.site-seeker.com/briansblog/
Twitter: ssiBrian
(315) 732-9281, 11
www.site-seeker.com