1. Pay Per Click Management
Where every click matters

2. What is Pay Per Click ?
PPC is a type of sponsored online advertising where the
advertiser only pays if a web user clicks on their ad.
Alternatively called CPC.
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3. Advertising
Channels Available
• Adwords
•Yahoo
/Bing
Search
• Facebook
AOL •
Marketing
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4. Pay Per Click Process
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5. Purpose of Pay Per Click Advertising
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6. How We Do It ? Research
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7. Our Keyword Suggestions Based On
&
Clients
Requirement
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8. Suggestions From CreativeLipi Include
 Keywords
 Ad Copy
 Landing Page
 Display URL
 Destination URL
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9. Measurability & Reporting
Proper Reports in Excel measuring
 Traffic/ Visits
 CTR of Campaign
 CTR of Keywords
 Average CPC per keyword
 Maximum Bid Per Campaign
 Total Cost of Campaign
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10. Why Creative Lipi ?
 More Than10 years in Digital Marketing.
 Esteemed Clients List.
 More than 200 Online Marketing Professionals.
 Adwords Certified Professionals.
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