Why we love metadata
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We love metadata. Why? Because it's easier to handle that orignal video and audio data, and there are many more possibilities. Presentation to the Creative Industries Knowledge Transfer Network.
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Why we love metadata
- 1. Why we metadata
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- 4. Cost side Example: BBC Question Time 23/09/2010 Interactions Tweets Subtitles Segments Programme Data Metadata
- 5. Revenue side possibilities - TV Data Metadata ⢠Passive viewing of full ⢠Segmentation of content content ⢠Many modes of discovery ⢠Schedule-based discovery ⢠Search ⢠Advertising targeting based ⢠Content-based on content demographics ⢠Personalised guides ⢠Social context ⢠Content commissioned based on surveys and ⢠Highly targeted advertising samples ⢠Commissioning/product development based on detailed data
- 6. âorganize the world's informationâ "give people the power to share" âbe the pulse of the planet,â âďŹnd, play, shareâ
- 7. Things We Have Made 2007 2008 2009 2010 URIplay Atlas Project Purple Amplus WatchSomething VoteUp/Gawp Totem Project Pink Project Blue Social Media Guide Project Black Project Pale Test Tube Telly Come Dine With Me Homemade Project Red Project Teal Project Orange Project Brown
- 8. 2007 2008 2009 2010
- 13. 2007 2008 2009 2010
- 15. 2007 2008 2009 2010
- 17. 2007 2008 2009 2010
- 20. How does this metadata fundamentally increase the value of the content?
- 21. Things weâre thinking about ⢠Mining relevance, and value out of archives ⢠Working with tastemakers ⢠Seamless collection of preferences to: ⢠Re-activate users ⢠Extend journeys (inc ads) ⢠Optimise pricing ⢠Joining interaction data from across disparate systems
- 22. Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com Thank you! So long, and thanks for all the pictures ): Why we metadata ⢠http://www.ďŹickr.com/photos/blahďŹowers/3713933900/ Presentation available at: ⢠http://www.ďŹickr.com/photos/uwehermann/132244826/ ⢠http://www.ďŹickr.com/photos/dailyinvention/497294952/ http://www.slideshare.net/simsocast Photos are used under a creative commons commercial licence