Need to track your brand online, don't have the time to do it in-house and understand that free one-off tools will only give you part of the picture? Then our Reputation Monitoring Service could be for you.

1. Reputation Monitoring Service
Social Brand Tracking and Alerts
from FWD Digital

2. Only by being Socially Active can you proactively
manage your online brand

3. Understand where your brand is being talked about

4. Cover all angles when tracking your brand online
There are thousands of Social Networking sites and groups that
could contain comments and opinions about your brand
These include blogs & microblogs, social networking sites,
message boards, forums and social book marking sites
Across all sites and groups, 70 million bloggers are writing over
5.5 billion posts every year
Free services such as Google Alerts are a good start but they do
not provide comprehensive tracking or advice

5. Be proactive with Reputation Monitoring Service (RMS)
• Relax in the knowledge that your brand is being tracked comprehensively every
day and any issues will be immediately flagged
• Positive comments highlight success areas and be used to develop cutting-edge PR
strategies e.g. First Direct
• Negative comments handled proactively can often lead to a positive outcome
• Building an understanding of how your brand is positioned online can help you
proactively manage it

6. FWD’s Reputation
Monitoring Service:
• Filters all conversations
• Manually analyses brand mentions
• Posts requiring attention flagged
immediately
• Regular reports indicating the
overall attitudes towards your brand
• Advice on improvement areas,
online interaction and further activity

7. Reputation Management Service (RMS)
For more information contact:
FWD Digital - 020 7623 2368
James Simpson
james.simpson@fwdmarketing.co.uk
Craig Freeman
craig.freeman@fwdmarketing.co.uk