5. objectives
⢠create a new two-way communication channel
for young people in Medway
⢠get young people actively involved in
producing the podcast
⢠help the organisation learn about
podcasting as a communications tool
13. we learntâŚ
⢠more than just an online billboard
⢠invest time to interact and respond
⢠need to offer value to community
⢠social networks effective for issues that
people actually care about?
31. we learntâŚ
⢠role of social media
monitoring in issues management
⢠be ready to engage when appropriate
⢠we needed to think about how
to deal with this kind of thing...
32. things to think about...
⢠need effective social media monitoring
⢠need to define roles/skills for social media
⢠need to explain social media to the organisation
⢠need clear policies for staff (in and out of work)
⢠how to avoid bandwagon jumping and fit this
into your comms / marketing strategies
33. more than just communications
⢠disruption of traditional hierachies/elites
⢠digitally-enabled community groups
⢠duty to involve / promote democracy
⢠more collaborative and participative
future for local government