David Geerts on Personas

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StepStone Belgium

Business Technologie

Long live Personas!

Why Personas are good for you

David Geerts – Centre for User Experience Research (CUO) – K.U.Leuven

Personas 101

Personas are fictitious, specific,
concrete representations of target
users that guide the design process
(Cooper)

1

Personas are fictitious, so
they are not real

5

Personas are a substitute for
talking with your users

6

How can one Persona
represent thousands of users?

7

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David Geerts on Personas

1. Long live Personas! Why Personas are good for you David Geerts – Centre for User Experience Research (CUO) – K.U.Leuven Personas 101 Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper) 1

2. 2

3. 3

4. Misconceptions about Personas 4

5. Personas are fictitious, so they are not real 5

6. Personas are a substitute for talking with your users 6

7. How can one Persona represent thousands of users? 7

8. Conclusion Conclusion 8

9. Thank you! 9