The "Social" in Social Media: A Primer for Small Businesses

HOW TO BE “SOCIAL” IN SOCIAL MEDIA A PRIMER FOR SMALL BUSINESSES Lisa Kalner Williams / Sierra Tierra Marketing

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Class Introduction ,[object Object],[object Object],[object Object],[object Object]

The Word “Social” ,[object Object]

Anti-Social (or “not so social”) ,[object Object],[object Object]

Traditional Media Marketing ,[object Object],[object Object]

Folks are social here. Are you?

How are people social here? ,[object Object],[object Object],[object Object]

Social Etiquette in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Being nice is fine, but… ,[object Object],[object Object]

Three Case Studies ,[object Object],[object Object]

Example: Caron Electric ,[object Object],[object Object],[object Object]

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Example: Beachmere Inn ,[object Object],[object Object],[object Object]

Example: The Barefoot Dragonfly ,[object Object],[object Object],[object Object]

The Barefoot Dragonfly: Being Social

Another Reason To Stay Social ,[object Object]

Sample of a Facebook News Feed

The Algorithm behind the News Feed

NFO in Simpler Terms ,[object Object],[object Object],[object Object]

Why is being social important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Staying Social after Class Platform Contact www.sierratierra.com [email_address] sierratierra www.linkedin.com/in/kalnerwilliams

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