The purpose of this initiative was to create a robust CSR strategy for the allied organization, Greenpost to help GreenPost showcase their USP, which is, being an enabler of Corporate Social Responsibility for organizations in Singapore and other Asian countries.

1. CDL CSR Competition
Team Eywa
Amritha
Anubhav
Apratim
Aradhita
Inderpreet
Siddharth
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2. Agenda
Introduction – About GreenPost
The Problem
The Solution
Research
Recommendations
2

3. Introduction
3

4. GreenPost
 Established in 2005, and incubated at
the National University of Singapore
 First company in Asia to offer
aggregated bill presentment
 Allows consumers to aggregate and
see their electronic bills in one
platform
 Available for consumers in Singapore,
Malaysia, UAE, Australia and the
United States
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5. GreenPost Consumer Bills
 Service providers providing GreenPost
e-billing service
– SingTel
– StarHub, M1
– SP Services
– NUSS
– Keppel Club
– Singapore Swimming Club
– Sunpage
Source : GreenPost (2012) 5

6. GreenPost in-app mobile billing
 One simple integration
 One-time payments
 Direct Billing API
 GreenPost hosted payment pages
 Regulations
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7. The Problem
7

8. The Value Chain
VTT TECHNICAL RESEARCH CENTRE OF FINLAND
What is a life cycle?
PRINTING AND
PAPER AND BOARD
CONVERTING
MANUFACTURING
PAPER TO THE CUSTOMER
USE
RAW
MATERIALS’
PRODUCTION
PAPER RECYCLING
RECOVERED PAPER
CO2 from wood fibre
INCINERATION WASTE DISPOSAL
Other raw Emissions and
O Wood fibre 0
S Kum0. 0
H S i 24 1
m .2
t Energy
Solid waste
materials
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9. Issues
Deforestation-
17867.50
Acres
Garbage/Dum
p – 46.17 Impact on
Million Wildlife
Garbage Bags
Wood- 3.57
Waste Water-
Billions
10.75 Billion
Pounds of
Gallons of
wood
Waste Water
consumed
Greenhouse
Emissions-
4.16 Billion
pounds of
gases Source : Calculations performed using
produced PayItGreen.com 9

10. The Solution
A CSR Perspective
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11. CSR: the way forward
 Paperless Billing
 Company Savings
 Customer Savings
 Environmental
Benefits
 Overall Convenience
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12. Research
CSR Implementation Program
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13. Advantage to Partners
 Cost Benefits in
 Reduced time for
terms of
bills to reach
– Bottom-line
customers
– Operational
costs
– Third party  Efficient
payment management of
collectors billing accounts
 Reduced Overheads
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14. Cost Benefits to Partners
• 20 minutes
Servicing Time • Number of customers served in a month =
3/hour x 8 hours x 22 days = 528
• Salary of customer service officer: $1,800
Cost per Visiting per month
Customer • Apportionment of labour cost to each walk-
in customer: 528/1,800 = $3.41
• Management cost (10%), Location cost
(10%), IT infrastructure cost (10%)
Adding Other • = $3.41 + 30% = $4.43
Associated Costs • Total servicing cost for each in-centre
customer = $4.43
Source : Stakeholder Discussions 14

15. Advantage to Consumers
 Integrated Platform
 Convenience
 Security
 Mobility
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16. Recommendations
16

17. CSR Social Media Marketing
 Great tool for
stakeholder
engagement
 “Paper Saving
Campaign”
 Incentives or cash back
options
 Attract the intended
consumer base
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18. Target the Youth
 Focus on the large student
community
 Target Singaporean
polytechnics and universities
 Evangelize electronic billing via
guest lectures and roadshows
 Communicate to students that:
– Eliminates task of paying
bills physically
– Saves time and effort
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19. Cost Advantage to Billers
 Emphasize the positive
bottom-line impact
 Highlight the other
indirect cost savings
— Salary compensation for
Telco Name Potential Cost
billing personnel Savings (in $ SGD)
— Cost of late payments Singtel 34,985,001
— Cost of reminders sent Starhub 20,842,128
for late payments M1 18,609,043
Source : Calculations performed using
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PayItGreen website

20. The Green Connection
 GreenPost WWF
 2% of GreenPost's revenue is donated to WWF
Singapore
 Get support of Global or Singaporean celebrities
to endorse the service
 Add credibility and authenticity to their cause
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21. THANK YOU !!
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