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Mass Customization

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Wesley Shu
Wesley Shu

Harvard Business Review article, by the author of Experience Economy

BusinessTechnologie
1 von 13
Mass Customization ,[object Object],[object Object],[object Object]
What is Mass Customization ,[object Object]
Features of Mass Customization ,[object Object],[object Object],[object Object],[object Object]
Customer co-design ,[object Object],[object Object],[object Object]
Meeting the needs of each individual customer ,[object Object],[object Object],[object Object]
Stable solution space ,[object Object],[object Object]
Adequate price and cost level ,[object Object]
The Four Faces of Customization ,[object Object],[object Object],[object Object],[object Object]
Collaborative Customization ,[object Object],[object Object],[object Object],[object Object]
Adaptive Customization ,[object Object],[object Object],[object Object]
Cosmetic Customization ,[object Object],[object Object],[object Object]
Transparent customization ,[object Object],[object Object]
Taxonomy

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