1. Sociological analysis of Globalization and its impact on Indian Rural economy Shubham Mehta KIIT School of Rural Management Bhubaneswar

2. WHAT IS GLOBALISATION ? The term globalization means International Integration. It is a process through which the diverse world is unified into a single society. Opening up of world trade, development of advanced means of communication, internationalisation of financial markets, growing importance of MNC's, population migrations and more generally increased mobility of persons, goods, capital, data and ideas

3. GLOBALISATION

4. ERAS OF GLOBALISATION First Era of Globalization(1850-1914) InterWar Period(1920-1939) Cold War Era(1945-1989) Second Era of Globalization(1989-present)

5. Impacts of Globalization Internationalization of Economic Activity Trade and Finance Global Liberalization Domestic and International Technological Changes IT Revolution(Speed and Cost) Improvements in Transportation Containerized Shipping Globalised Production Structures Stateless Corporations(MNCs like IBM)

7. Factors such as trade, investment, technology, cross-border production systems, flows of information and communication

9. Rural Economy of India Rural consumer market of IndiaThe rural consumer market of India is expected to attain its target of USD 425 bn by 2010-2011, which can be translated as double of 2004-05 economy size, as per the report by CII-Technopark. Indian rural Retail IndustryAs per the report by Associated Chambers of Commerce and Industry of India (ASSOCHAM), the Indian rural retail economy is worth USD 113 bn which can be translated as 40% of the total Indian retail market worth USD 280 bn. Indian rural Healthcare IndustryThe Indian rural Healthcare market is expected to expand at a pace of 44% by 2015, totaling its worth to USD 8.8 bn, according to a survey carried out by McKinsey. Indian rural Services Industry More than 60% of the services industry of the nation is based in the rural areas, as per the research conducted by National Sample Survey Organization (NSSO). Indian rural Telecommunication IndustryAccording to the research carried out by Confederation of Indian Industries (CII), the Indian rural Telecommunication Industry is expected to account for more than 65% of the entire telecom subscribers in India.

10. Impact of Globalization on Indian Rural Economy Rapid transformation of agrarian society from subsistence economy to market economy. Abolition of intermediaries such as zamindar and biswedars. Higher levels of consumption. Development of credit facilities. Development of technology Emergence of various associations and institutions Empowerment of rural women

11. Impact of Globalization on Indian Agriculture: The mainstay of Indian Rural Economy Contributes to 24% of GDP Provides food to 1Billion people Sustains 65% of the population : helps alleviate poverty Produces 51 major Crops Provides Raw Material to Industries Contributes to 1/6th of the export earnings One of the 12 Bio-diversity centers in the world with over 46,000 species of plants and 86,000 species of animals recorded

12. Snapshots of Globalization on Indian Rural Economy Mechanized Farming NGO In Rural India

13. Snapshots Coned……. Classroom Education Cell phone Communication

14. Snapshots Coned……. Credit Facilities Empowerment of Rural Women

15. Conclusion The impact of Globalization on Indian rural economy has changed the face of modern India. The change has been drastic and positive. Rural economy is the backbone of India and the impact of globalization has catapulted India as one of the global superpowers. However rural India must tread cautiously on the path of globalization as its negative effects can prove to be catastrophic.