2. Type
INTRODUCTION
Founded
Founder
Name Created
Headquarter
:
:
:
:
KEY People
:
:
:
Industry
:
Website
:
Area Served
Public
1946
Masaru Ibuka Akio Morita
By combining “Sonus”(Sound
and Sonic) and “Sonny”(Little
Son)
Japan
Worldwide
Kazuo Hirai(CEO), Sir Howard
Stringer(Chairman of Board)
Consumer Electronics
Entertainment
sony.net
3. MISSION
“To experience the joy of advancing and applying technology for the
benefit of the public.”
vision
“To create exiting new digital entertainment experiences for
consumer by bringing together cutting – edge product with latest
generation content and services.”
5. Strength’s:
Weakness:
Innovation
Maintaining
Quality
Brand
strength
Product differentiation
Wide cover spectrum over
multiple market
multiple function
International expansion
Product pricing
Picture industry
Corporate Governance
Opportunities:
Threats:
“Asset Light”
Competitors competition
strategy
T.V. category & gaming segment
investing
T.V. Business expansion
Network initiative
International market
penetration
Global economic recession
Electronic network security
Greening Standard Compliance
6.
7. SWOT / TOWS Matrix
To develop strategies that take into account the
SWOT profile, a matrix of these factors can be
constructed.
The SWOT matrix, can be changed into what is
known as the TOWS Matrix that is shown on the
next slide:
9.
Strength’s:
Innovation
Quality
Brand strength
Product differentiation
Wide cover spectrum
over multiple market
Opportunities:
“Asset Light” strategy
T.V. category & gaming segment
investing
T.V. Business expansion
Network initiative
International market penetration
Threats:
Competitors competition
Global economic recession
Electronic network
security
Greening Standard
Compliance
Weakness:
Maintaining multiple
function
International expansion
Product pricing
Picture industry
Corporate Governance
10. SWOT / TOWS Matrix
S-O strategies pursue opportunities that fit well
the company's strengths.
W-O strategies overcome weaknesses to pursue
opportunities.
S-T strategies identify ways that the firm can use
its strengths to reduce its vulnerability to external
threats.
W-T strategies make a defensive plan to prevent
the firm's weaknesses from making it susceptible to
external threats.
12. CONCLUSION
Although other electronics firms are taking market shares
and profits, the innovative spirit and quest of excellence
and perfection cannot be copied.
Sony’s main task is to integrate its talent by placing
common goals and priority for this increasing competitive
market.
With strategy and luck, Sony could become a great firm as
it was and will be.