Tim Fletcher's SEO For Blogging Presentation

1. SEO For Blogging
The Basics

2. Key SEO Concepts to Consider
Title – The first opportunity to add a keyword phrase and one of the
most important. Obviously, the search engines look to the post title
as one of the factors when indexing and ranking the content.
A Few More SEO tips on title tags:
• Apart from the actual post name and blog name, it might be useful
to add relevant keywords to your title tag, too. Of course, this means
doing your keyword research in advance.
• Don’t keyword-spam your title tags, though. Try to limit yourself to
70 characters. Longer titles may be cropped by search engines as
the results appear in search.
• Always check your spellings. A small type error may be all that’s
stopping you from achieving great things with your title tags.

3. URL Structure
URL / Link – Ensure you have a
contextually appropriate link structure that
utilizes the post’s title.
• Bad
• “http://insight.eyetraffic.com
/rofoaefapefjaf453vmlaf321maf”
• Good –“
http://insight.eyetraffic.com/why-content-creati
”
• Edit this in the “Permalink Settings”:

4. H1 & H2
Generally you will have your site title as the H1,
and the blog post titles as H2s.
On individual post pages, have the post titles as
the H1 - this ensures that you have unique H1s
on each page, as your homepage won't repeat
your latest blog title, and the page title will match
the H1, both of which are good for SEO.
It's also semantically correct as on the homepage
you will have multiple, equally important titles
that are "children" of the homepage.

5. URL Structure

6. Excerpt
Excerpt – This text will show below the
article link when searching in Google.

7. Description
Description – in the “All in One SEO Pack”

8. Contextual Links & Anchors
Contextual hyperlinks - when linking to other
web pages and content. Hyperlink the
appropriate keyword phrase with the link
creating anchor text for the engines to spot
• Good – “for more detail, read my recent post
What is Social SEO?…”
• Bad – “for more detail, read my recent post What
is Social SEO?
http://insight.eyetraffic.com/what-is-social-seo/”
• Bad – ““for more detail, read my recent post
What is Social SEO? Click here…”

9. Body
Body copy
• Don’t spam your post!
• Use 3-5% keyword density. By 3% I mean your
keyword or phrase is used three times out of 100
words. One good way to make sure you use
your keyword or phrase this amount of times is
to start with the title and pepper it into the first
and last paragraphs of your blog post.
• Use keywords naturally as they would occur in
conversation. Write for the reader. If it’s natural
to them, it will seem natural to the search
engines

10. Post Tags
You can add keywords to the “”Post Tag” field. Generally
the most common tags may added from an existing tag
cloud. It is not necessary to use multiple variations of
tags.

11. Tags or Keywords
• Keep in mind that tags are not always going to be
keywords related to the post. For example, if you are
writing a post and somehow you use McDonalds in the
post, McDonalds may be a good tag but not necessarily
a keyword or key phrase with search relevance to the
post.
• Here’s the reason: the All-In-One SEO Pack uses
KEYWORDS, not tags. What’s the difference, you may
ask. Well, apparently, Google thinks there’s a big
difference, and announced about a year and a half ago
that it ignores keywords altogether with regard to blogs.
In fact, if you continue to do it on a regular basis (as you
would with a blog), the search engines may see it as
“keyword stuffing” and block your site altogether.

12. Images
Tagging Images and Multimedia
• Tagging images and posts in WordPress
is an automated process. It will insert the
code, but you must follow the process and
enter the correct info to properly tag an
image.
• Images that are not optimized correctly
appear as junk, or empty space to search
engines

13. Images
Add a “Title” and keywords in the “Alternate Text” field. The
“Caption” and “Description” fields do not have benefit for the image
itself.

14. Other on-page elements
2. Relevancy
2. Images (correct alt+title text)
3. Bulletpoints when applicable
4. Not too much other crap (low content:crap
ratio)
5. Outbound links (to high quality resources)

15. Robots & <head>
Edit your robots.txt
• Editing your robots.txt files is very simple: you
can edit them straight from All-in-one SEO
plugin, so you can easily check and or update
those files and keep it all nice and clean.
• Index/Follow vs. nofollow/noindex
• As simple as it sounds
• Clean up head section
WordPress has added more and more bloat to
the <head> section of WordPress installs.
Luckily it also has methods to remove those.

16. Tools
• Google AdWords Keyword Tool
• Search by word, phrase, or URL
• Google AdWords Traffic Estimator
• Very useful for the SEO services provider to get search
volume data and estimated daily clicks by geographic
area.
• SpyFu Find out what the competition is targeting in your
niche
• GoRank.com Check your keyword density
• AdCenter Labs Keyword Forecast is a nice tool from
adCenter Labs allowing you to compare keyword
impressions over time while providing basic
demographics for each term.