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Ispra tel aviv

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shel israel
shel israel

My presentation on how social media impacts the PR profession

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How Social Media Changes PR Tel Aviv Nov. 28, 2011
60 Years of Broadcast ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Change? ,[object Object],[object Object],[object Object],[object Object]
Decade of Disruption ,[object Object],[object Object],[object Object]
New Conversational Era ,[object Object],[object Object],[object Object],[object Object]
PR’s Changing Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Few Good Stories
The Rackspace Weapon
Rob La Gesse ,[object Object]
From Dell Hell to Listen & Respond
Richard Binhammer ‘ How can any organization not want to connect more closely with its customers?’
Ford Gets Social
Scott Monty ,[object Object]
SAP: ‘We’re Staying’
Thought Leaders
Scott Cook ,[object Object]
Tom Foremski “ Every company is now a media company. So is every person”
Chris Brogan ‘ Before, it was only big business, the media or government who had a voice. Now, it’s anyone. ’      
KD Paine       ‘ Social Media provides an infinite number of potential media outlets.’ .
Takeaways
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
Takeaways ,[object Object],[object Object],[object Object],[object Object],[object Object],Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
More Takeaways ,[object Object],[object Object],Confidential and Proprietary. © 2010 Bazaarvoice, Inc.
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Last Thought ,[object Object],[object Object],[object Object]
Shel Israel [email_address] @ShelIsrael GlobalNeighbourhoods.net

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