Affiliate Marketing Presentation for LA2M.org

1. AFFILIATE MARKETING

2. WHAT IS AFFILIATE
MARKETING?
Revenue Sharing on
Referral System
Brand/Merchant Pays
Commissions to Third-
Party for Desired
Action (Sale, Lead ...)
http://www.flickr.com/photos/alexnormand/2687834922/

3. THE PLAYERS
AFFILIATE NETWORKS
BRANDS/
MERCHANTS/
ADVERTISERS
AFFILIATES/
PUBLISHERS
http://www.flickr.com/photos/affsum/3232183460/

4. Affiliate
Network
Publisher
Advertiser
Text
HOW IT WORKS
Image From Wikipedia

5. COMPENSATION METHODS
CPA (Cost Per Action)
CPS (Cost Per Sale)
http://www.flickr.com/photos/dysanovic/2678695492/
CPL (Cost Per Lead)

6. WHAT CAN AFFILIATES SELL
Nearly Any Product or
Service: Boats, Planes,
Lawyer Leads, Books,
Houses, Plumbing
Referrals, Dancing
Lessons, Lawn Care,
Sports Clothing,
Membership Site Sign-
Ups, eBooks, Lawn
Gnomes, Knitted Blankets,
Homemade Cloth Diapers
http://www.flickr.com/photos/selma90/3693798571/

7. WHY MERCHANTS START
AFFILIATE PROGRAMS
Internet Advertising is
Increasingly Complex
Usually Pay for Only
Desired Results
Affiliates Take The Risk
Cheaper Overhead
Join More Markets
# of Affiliates Growing
Every Day Image from http://www.flickr.com/photos/peterkaminski/11843486/

8. AND ..... SOCIAL MEDIA
“Those companies that
don’t embrace affiliate
marketing for Individual
Publishers, will lose. If
someone is tweeting
about the new iPod, that
someone is going to link
to the webpages that will
earn them money.”
Steve Poland, TechCrunch. Nov ’09.
http://www.techcrunch.com/2009/11/15/twitter-facebook-amazon-affiliate-marketing/

9. MERCHANTS CAN RUN
LOCAL AFFILIATE PROGRAMS
What Local Business
Doesn’t Love
Referrals?
Would You Reward
Customers Who
Referred You?
Guess Which Window
Company Has an
Affiliate Program?

10. HOW TO GET STARTED
(MERCHANTS)
Determine Your Desired Actions,
Payouts and Budget
Contact an Affiliate Program
Manager (gtomanagement.com)
Join CJ.com, ShareASale.com,
Linkshare.com, ClickBank
Link Your Affiliate Program on Your
Website
Contact Local Affiliates Directly
Become an Affiliate
Attend Affiliate Summit Conference
http://www.flickr.com/photos/lenore-m/2157468000/
in Las Vegas, Jan. 15-17

11. MAKE YOUR AFFILIATE
PROGRAM HUMMMMM
Vary Your Offers (Products/Services)
Offer a Variety of Coupons
Split-Test Sales Results Between
Affiliates and Your Own Advertising
Commission on CPS ~ 5-8%
Hold Competitions for Affiliates to
Boost Desired Actions
Have Competitive Payouts
Give Higher Payouts to High-
Performing Affiliates
Share Demographic Data for Your
Products or Services with Affiliates
http://www.flickr.com/photos/21560098@N06/3667088186/

12. WHY BECOME AN AFFILIATE?
Low Barrier to Entry
Location Freedom
Passive Income
Learn Something New
To Retire Young on the
Beach!
http://www.flickr.com/photos/victoriapeckham/3863698480/

13. HOW TO BECOME A
SUCCESSFUL AFFILIATE?
Just Starting? Learn at
thirtydaychallenge.com
Get a Tracking System (prosper202.com)
BEFORE ANYTHING
Join Affiliate Networks -see
OptimalWebworks.com’s Favorite Networks
Don’t Buy “Internet Marketing” eBooks
Join WickedFire.com, 5staraffiliate.com and
ABestWeb.com Forums (not WarriorForum
or DigitalPoint)
Test EVERYTHING ... Twice!
Attend Affiliate Summit (Las Vegas, January
15-17)
Get Your Hands Dirty, Spend Money! (how
much?) - Reading Hurts More than Helps http://www.flickr.com/photos/dborman2/3290560161/

14. BAD ADVICE TO AFFILIATES
Start With Your Passion and the
Money Will Follow
Buy This AMAZING Course
There’s a Formula to Everything
If Something Doesn’t Look
Profitable, Don’t Try it
There’s No Money to be Made
on {insert} Google, Facebook,
Bing, SEO ...
You Have to Promote Scammy
Offers to Be Successful
http://www.flickr.com/photos/mikebaird/393732742/

15. WILL ALL YOUR DREAMS
COME TRUE?
Maybe, Maybe Not
Image From http://www.flickr.com/photos/flissphil/63165389/

16. REMEMBER THE GNOMES

17. THANKS!
Shawn Smith, Dec 2009
http://www.optimalwebworks.com