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BCG Matrix

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•
S
shashank gupta

Shashank Gupta

BusinessTechnologie
1 von 10
THE BCG GROWTH-SHARE MATRIX ,[object Object],[object Object],[object Object]
Relative Market Share (Cash Generation) High Market Share Low Market Share High Market Growth Low Market Growth Market Growth Rate (Cash Usage)
[object Object],[object Object],[object Object],[object Object],Low Growth, High Market Share
[object Object],[object Object],[object Object],High Growth, High Market Share
[object Object],[object Object],[object Object],[object Object],High Growth, Low Market Share
[object Object],[object Object],Low Growth, Low Market Share
APPLICATION AND IMPORTANCE OF BCG MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BENEFITS OF THE BCG MATRIX ,[object Object],[object Object],[object Object]
LIMITATIONS OF THE BCG MATRIX ,[object Object],[object Object],[object Object],[object Object]
[object Object],Shashank Gupta ( 07-719 ) VIT-MMS

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BCG Matrix

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  • 2. Relative Market Share (Cash Generation) High Market Share Low Market Share High Market Growth Low Market Growth Market Growth Rate (Cash Usage)
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