Tips on how to hire a professional blogger to build authority and increase online visibility for your business.

2. Does your business need...
More authority
More web traf fic?
More online
visibility?
More leads?
More sales?
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
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3. Blogging can help!
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
Source: MarketingProfs
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4. Your key problems:
Core business
tasks are more
impor tant
No writing skills
No content plan
No time to blog
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
4

5. Call in the professionals for:
Targeted writing
Content
planning
Web
optimization
Content
marketing
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
5

6. Finding professional bloggers
Google: many hits, no leads
Craigslist ad: many responses,
little trust
What else is there?
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
6

7. There is a better way
Read blogs to find out:
Whose work you like
Who your competitors are
using
If your chosen bloggers are
available
Then hire a professional
blogger
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
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8. Working with bloggers
You should provide:
A clear brief
A link to the site where
the content is going
Appropriate payment
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
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9. Information for pro bloggers
Describe your typical client
Explain how you are
dif ferent from your
competitors
List the terms people use
to find you
Talk about content goals
Decide on tone (formal,
conversational)
Identify a key contact
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
9

10. A pro blogger will
Research content for your blog
Suggest topic ideas (or work
with yours)
Write the blog post and link out
appropriately
Optimize that blog post for
search
Format it with heading tags
Make it sound like you wrote it
(ghost blogging)
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
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11. Other pro blogging tasks
Source images to
accompany the post
Upload the post and
images
Inser t categories and
tags
Fill in SEO
information
Respond to comments
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
11

12. What to pay a pro blogger
You get what you pay
for:
$30 or less doesn’t buy
much in-depth research
and original thought
A more realistic figure:
$100-$300 per post,
depending on
experience
How to Hire a Professional Blogger
© Sharon Hurley Hall, 2013-2014
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13. Looking for a pro blogger?
You’re in the right place:
I’ve been blogging daily
since 2005 on a range of
business sites and
ver ticals.
Connect with me on
sharonhh.com and see
how this geeky writer
could help you grow your
business with targeted
content.
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