1. Economic, Social &
Ethical Aspects of
Advertising
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2. Economic Aspects of Advertising
 Advertising promotes Economic Growth
 Helps expand Demand, Supply, GDP,
Percapita Productivity
 Advertising and Product Prices
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3. Economic Aspects of Advertising
 Advertising and Competition
 Advertising leads to misdirected use of
resources
 Advertising & Product Proliferation
 Advertising & Media
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4. Social & Ethical Aspects of
Advertising
 Advertising influences the behavior of
people
 Advertising is Deceptive & Manipulative
 Advertising promotes materialism
 Advertising promotes Consumption of
unhealthy/questionable products
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5. Social & Ethical Aspects of
Advertising
 Advertising creates Stereotypes
 Influence of Advertising on Children
 Advertising creates fear where no fear exists
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6. Ethics in Advertising
 A set of Moral values that guide thinking & action in a
society at a given point in time.
 Ethics are dynamic.
 An advertisement is considered as unethical
when:
–It gives false information.
–It degrades the rival’s product or substitutes.
–It is against the national and public interest.
–It gives misguiding information.
–It is obscene or immoral
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7. Advertising Standards Council of
India (ASCI)
 Advertising Standards Council of India is a self regulatory
voluntary organization of the advertising industry.
 The main role is to deal with Complaints received from
consumers and industry, against Ads- false, misleading, indecent,
illegal.
 Code for self regulation in advertising.
ASCI is commited to honest advertising and to fair competition
in the market place
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