Case Application Name: Image Is Everything Question no - 1 Being a web-based business, would principles of scientific management ever be useful to Getty Images? Explain. Would the quantitative approach be useful? Question no - 2 Does Getty Images fit the description of a learning organization? Why or why not? Question no- 3 What type of e-business would you call Getty images? Question no- 4 What characteristics and management practices does this company exhibit that might be important for successful organizations in the twenty-first century?

1. Welcome
to
Management Presentation

2. Topic: Case Application
Image Is Everything

3. Getty Images, Inc. is a stock photo agency, based in Seattle,
Washington, USA. It is a supplier of stock images for business and
consumers with an archive of 80 million still images and illustrations
and more than 50,000 hours of stock film footage. It targets three
markets—creative professionals (advertising and graphic design),
the media (print and online publishing), and corporate (in-house
design, marketing and communication departments).
In 1993, Mark Getty and Chief Executive Officer Jonathan Klein co-
founded Getty Investments LLC. Mark Getty is the company's
chairman.

4. Summary
A photo can capture historical moments and provide visual links to
the past – to that brief moment in time when the photo was
snapped.
Getty Images Inc. is now conducts its business by internet.
In the old economy, it after took days, even weeks for customers to
get a photo.
London-based Tony Stone Images and Settle-based Photo Disc.
Getty Images is positioned as a leader and innovator in the visual
content market. In the conclusion, especially in a web-base
business, success today does not guarantee success tomorrow.
For Mark and other manager, yes, image is everything!

5. Some Getty Images Inc. photo of Bangladesh……..

6. Question no - 1
Being a web-based business, would principles of scientific management
ever be useful to Getty Images? Explain. Would the quantitative approach
be useful?
Answer:
I think being a web-based business; the principle of scientific management
would be useful to Getty Images. Because internet based business has a
big network or has a big market and to manage such a big market
principles of scientific management should be applied here. Because, in
the scientific management, there will be an established plan or we can say
a science will be here to replace the old rule of thumb method. There will
be scientifically selected and trained workers. And the manager should
corporate the worker heartily so as to ensure that all work is done in
accordance with the principles of scientific management. There will be
almost equal work and responsibilities between workers and managers.
Then all tasks will be done successfully. So, I think principles of scientific
management could be very useful to Getty Images.

7. Question no - 2
Does Getty Images fit the description of a learning organization? Why
or why not?
Answer:
What is learning organization? Learning organization is an organization that
has developed the capacity to continuously learn, adapt and change. By
knowing about a learning organization we can say that Getty Images is a
learning organization. Because learning organization every people who
worked in the organization have to learn about the organization activities.
In Getty Images every customer can learn about the organization through
accessing its website by using a key word. In learning organization
everyone in organization is responsible for innovation. In Getty Images all
employees are responsible for innovation an idea bank committee. In a
learning organization, main fear is not learning or not adapting with the
environment. In Getty Images main fear is not adapting with the customers
demand. In learning organization if organization does not change its
activity they won’t be working for long. Thus if Getty images don’t change
or update its images regularly, they won’t enhance their company for long.
That is why, Getty images fit with the description of a learning
organization.

8. Question no- 3
What type of e-business would you call Getty images?
Answer:
Before pointing what type of e-business Getty Images refers, we have to
know about the e-business and types of e-business. E-business is a
comprehensive term describing the way an organization does its work by
using electronic linkages with its key constituencies in order to efficiently
and effectively achieve its goal. There are three categories of e-business
involvement. They are e-business enhanced organization; E-business
enables organization and total e-business organization.
An e-business enhanced organization is a traditional organization that sets
up e-business capabilities, usually e-commerce while maintain its
traditional structure.
An e-business enabled organization is a type of e-business that uses the
internet to perform its traditional business functions better but not to sell
anything. In other word, the internet enables organizational members to
do their work more efficiently and effectively.
The last category of e-business involvement is total e-business. A total e-
business organization is one whose entire work processes are structured
around the internet.

9. Question no- 4
What characteristics and management practices does this company
exhibit that might be important for successful organizations in the
twenty-first century?
Answer:
Getty Images is positioned as a leader and an innovative in the visual
content market.
They followed some effective characteristics and management practices
for being a successful organization. They give extensive training, reduce,
radical, restricting and provide investment in technological side.
The customization option now accounts for over 40 percent of sales
revenue. Then there’s the back room operation of Getty Images. Where
two shifts of technicians digitally scan an average of 750 photos every 12
hours.
They made group and work to add value to the basic photos. For instance,
they tag the photo with digital information that customer can use to
control their computer settings to get more accurate color. That’s why
Getty Images is now top class organization in the 21st century.