8. Company mission “ To be the world’s leading sports and fitness company”
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11. Company history 1962: Philip H Knight founds Blue Ribbon Sports (BRS) to import Japanese running shoes. 1963: BRS takes its first delivery of 200 shoes from Onitsuka Tiger Co. 1964: BRS becomes partnership between Knight $ William Bowerman. 1966: The company’s 1st retail outlet opens. 1968: Company is incorporated; the Bowerman Cortez design become a big seller. 1971: BRS begins manufacturing its own product overseas & the Swoosh trademark and the Nike was introduced.
19. QUESTION 1 What could Nike’s Corporate Responsibility team do to improve Nike’s public image?
20. QUESTION 2 Why did Nike’s attempt to address it critics prove unsuccessful?
21. QUESTION 3 What damage, if any, has been done to Nike? Did Nike react appropriately? Did it overreact?
22. QUESTION 4 Many of Nike’s competitors subcontractor production to Asian factories that are similar to the factories used by Nike, why was Nike singled out by human rights and labour right activist?
23. QUESTION 5 What responsibility does Nike have to the workers in the factories of its subcontractors? What wage rates should it require them to pay their workers?
24. QUESTION 6 According to its corporate Web site (www.nikebiz.com) Nike seems to be more forthright in delineating what it believes to be more corporate responsibility issuing, for example, an annual Nike responsibility report? Is Nike now doing enough for its contract workers?
26. QUESTION 1 What could Nike’s Corporate Responsibility team do to improve Nike’s public image?
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32. TO MONITOR THE IMPLEMENTATION THE CODES OF CONDUCT & TO FOCUS ON THE ROOT OF THE PROBLEMS.
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34. TO MONITOR THE IMPLEMENTATION THE CODES OF CONDUCT & TO FOCUS ON THE ROOT OF THE PROBLEMS.
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36. TO MONITOR THE IMPLEMENTATION THE CODES OF CONDUCT & TO FOCUS ON THE ROOT OF THE PROBLEMS.
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39. NIKE UNABLE TO BALANCE BETWEEN BUSINESS OBJECTIVE AND LABOUR PRACTICES ISSUES.
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41. NIKE UNABLE TO BALANCE BETWEEN BUSINESS OBJECTIVE AND LABOUR PRACTICES ISSUES.
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43. NIKE UNABLE TO BALANCE BETWEEN BUSINESS OBJECTIVE AND LABOUR PRACTICES ISSUES.
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45. NIKE UNABLE TO BALANCE BETWEEN BUSINESS OBJECTIVE AND LABOUR PRACTICES ISSUES.
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47. Q3(a): What damage, if any, has been done To Nike? Nike initial response was to ignore the problem and suggested that any problems were the responsibility of Nike’s subcontractor
48. Q3: Answer The above action has lead to the following damages: Nike Image Shattered More “Negative News About Nike’s Labor Practices” Emerged Series of “Anti-Nike” Demonstration, Tarnishing Nike’s Image Nike Logo and Tagline are Associated With Bad Labor and Ethic Practice Out of Court Settlement Confirms Nike’s Bad Labor Practice Nike’s Management Reputation
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50. Instead of rushing to mitigate the crisis of workers exploitation, Nike choose toe deny the existence of the crisisNike Image Shattered More “Negative News About Nike’s Labor Practices” Emerged Series of “Anti-Nike” Demonstration, Tarnishing Nike’s Image Nike Logo and Tagline are Associated With Bad Labor and Ethic Practice Out of Court Settlement Confirms Nike’s Bad Labor Practice Nike’s Management Reputation
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53. This may “directly/ indirectly” affected Nike’s customers’ purchase decision as Nike experience reduction in Net ProfitNike Image Shattered More “Negative News About Nike’s Labor Practices” Emerged Series of “Anti-Nike” Demonstration, Tarnishing Nike’s Image Nike Logo and Tagline are Associated With Bad Labor and Ethic Practice Out of Court Settlement Confirms Nike’s Bad Labor Practice Nike’s Management Reputation
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56. The action indirectly shows that Nike is “guilty” and “responsible” for the work conditions and employees wellbeing of its subcontractor.Nike Image Shattered More “Negative News About Nike’s Labor Practices” Emerged Out of Court Settlement Confirms Nike’s Bad Labor Practice Series of “Anti-Nike” Demonstration, Tarnishing Nike’s Image Nike Logo and Tagline are Associated With Bad Labor and Ethic Practice Nike’s Management Reputation
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58. Q3(b) Did Nike react appropriately? (c) Did it overreact? The team answer is No, Nike fail to react appropriately. The team finds Nike is actually “under-react”.
59. QUESTION 4 Many of Nike’s competitors subcontractor production to Asian factories that are similar to the factories used by Nike, why was Nike singled out by human rights and labour right activist?
79. Nike is also seen as the leader among its competitors
80. QUESTION 5 What responsibility does Nike have to the workers in the factories of its subcontractors? What wage rates should it require them to pay their workers?
81. Q5: Answer NIKE GREATEST RESPONSIBILITY AS A GLOBAL COMPANY IS TO PLAY A ROLE IN BRINGING ABOUT POSITIVE SYSTEMATIC CHANGE FOR WORKERS WITHIN THEIR OWN SUPPLY CHAIN, AND IN THE INDUSTRY.
82. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
83. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
84. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
85. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
86. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
87. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
88. Q5(b): Answer NIKE RESPONSIBILITY Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
89. QUESTION 6 According to its corporate Web site (www.nikebiz.com) Nike seems to be more forthright in delineating what it believes to be more corporate responsibility issuing, for example, an annual Nike responsibility report? Is Nike now doing enough for its contract workers?
90. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
91. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
92. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
93. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
94. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
95. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
96. Force Labour Child Labour Compensation Benefits Hours of work/ overtime Child Labour
