9. Where You Appear in Search Ranking is Important *Source: Eyetools, Inc. Google HOT Zone Organic Ranking Visibility (shown in a percentage of participants looking at a listing in this location) Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%
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11. Source: ZDNet, May 18, 2006 More than half (55.53%) of searchers use two – three words in the search engine
12. A variety of tools can tell you which search terms are being used Sources: Google Trends and Keyword Discovery
13. Free tools like Google Keyword https://adwords.google.com/select/KeywordToolExternal?defaultView=2
14. Type in the URL They provide the keywords! EASY!