An overview of social media, the landscape and how to start getting involved.

1. Social Media Tools: Cutting through the Clutter Serena Ehrlich, Startup Army Twitter.com/serena – add me!

2. Social Media is here to stay… have you Twittered or checked LinkedIn today?

4. If they care they will share.

9. Where You Appear in Search Ranking is Important *Source: Eyetools, Inc. Google HOT Zone Organic Ranking Visibility (shown in a percentage of participants looking at a listing in this location) Rank 1 – 100% Rank 2 – 100% Rank 3 – 100% Rank 4 – 85% Rank 5 – 60% Rank 6 – 50% Rank 7 – 50% Rank 8 – 30% Rank 9 – 30% Rank 10 – 20%

11. Source: ZDNet, May 18, 2006 More than half (55.53%) of searchers use two – three words in the search engine

12. A variety of tools can tell you which search terms are being used Sources: Google Trends and Keyword Discovery

13. Free tools like Google Keyword https://adwords.google.com/select/KeywordToolExternal?defaultView=2

14. Type in the URL They provide the keywords! EASY!

16. The Social Media Release

18. How do your releases rate? Try PressReleaseGrader.com to see how your releases rank

32. Embedded links & tags in a press release let you share your online content with your readers to improve your online presence.

34. You can then add these people (or anyone that you find, for that matter) to your network

36. To tweet or not to tweet…