Marketing Of Library And Information Services

MARKETING OF LIBRARY AND INFORMATION SERVICES: A STRATEGIC PERSPECTIVE M.SENTHIL KUMAR , M.A., M.L.I.S., M.PHIL., B.ED., LIBRARIAN MAHA BARATHI ENGINEERING COLLEGE , CHINNASALEM-606 201 JAYA PRIYA , M.L.I.S., M.PHIL., , ASST.LIBRARIAN SSM COLLEGE OF ENGINEERING COLLEGE , KOMARAPALAYAM

Introduction ,[object Object],[object Object],[object Object],[object Object]

STRATEGIC PLANNING FOR LIS MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Objectives ,[object Object],[object Object],[object Object]

NEED FOR LIS MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING MIX FOR LIS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reference: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THANK YOU

Marketing Of Library And Information Services

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